Singapore – Singapore’s telco giant Singtel has launched its latest Chinese New Year short film, a comedy sketch titled “My Grandmother’s House”, which centers around the theme of the importance of unity over rivalry.
The video revolves around two rival families, headed by their missus, Wendy, and Adeline who are about to visit their grandmother in the upcoming Chinese New Year. Due to the regulations mandated by the government, only eight visitors are allowed to be guests in a house, which results in the standoff between the two families, where both race in reaching grandmother’s house first.
As both families engage in competition, a twist in the story ensues as an emotionally driven grandmother narrates the story of how she met Daisy, an old best friend of hers, at an old Tracy Kwang concert, with whom she lost touch with, yet memories remain thanks to a jade pendant they both shared.
All of a sudden, Wendy’s youngest son surprises all of them when he was able to get in touch with Daisy over a video call. The grandmother and Daisy talk over and show surprise that they both wear the jade pendants years ago. Wendy tips off the skit by saying “You can always join us” in reference to Singtel’s 5G connectivity, as the whole family laughs and spends the Chinese New Year together in unison.
“Chinese New Year has always been a great time for us to underscore Singtel’s brand message that connections in the deeper sense of the word should be esteemed, hence the film’s tagline, ‘Stay connected to what matters’. This is all the more pertinent as Singapore eases into Phase 3 with renewed hopes of post-COVID recovery,” said Lian Pek, Singtel’s vice president for group strategic communications and brand.
Pek added, “Ultimately, we’re all in this together and we should continue to help each other out of the woods. We also wanted to bring some fun and cheer through a film that everyone can relate to, as people look forward to better things ahead.”
Commenting on the abundance of 5G references in the comedy skit, Pek said, “As a company that’s been leading in the next-generation connectivity stakes, we made a subtle nod to the benefits of 5G – from faster GPS downloads which gets the family to their destination earlier to faster gaming speeds and high definition video calls. As we roll out our 5G network and coverage, this is a tongue-in-cheek way of illustrating how this next-generation technology can deliver positive new experiences and possibilities.”
Singtel’s “My Grandmother’s House” rolls out today, January 22 and to all of Singtel’s social media channels and Singtel TV.