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Marketing Featured Southeast Asia

WATCH: Singtel’s comedy sketch for CNY teaches the value of ‘unity over rivalry’

Singapore – Singapore’s telco giant Singtel has launched its latest Chinese New Year short film, a comedy sketch titled “My Grandmother’s House”, which centers around the theme of the importance of unity over rivalry.

Singtel-Chinese-New-Year-Snapshot-1

The video revolves around two rival families, headed by their missus, Wendy, and Adeline who are about to visit their grandmother in the upcoming Chinese New Year. Due to the regulations mandated by the government, only eight visitors are allowed to be guests in a house, which results in the standoff between the two families, where both race in reaching grandmother’s house first.

Singtel-Chinese-New-Year-Snapshot-2

As both families engage in competition, a twist in the story ensues as an emotionally driven grandmother narrates the story of how she met Daisy, an old best friend of hers, at an old Tracy Kwang concert, with whom she lost touch with, yet memories remain thanks to a jade pendant they both shared.

Singtel-Chinese-New-Year-Snapshot-3

All of a sudden, Wendy’s youngest son surprises all of them when he was able to get in touch with Daisy over a video call. The grandmother and Daisy talk over and show surprise that they both wear the jade pendants years ago. Wendy tips off the skit by saying “You can always join us” in reference to Singtel’s 5G connectivity, as the whole family laughs and spends the Chinese New Year together in unison.

“Chinese New Year has always been a great time for us to underscore Singtel’s brand message that connections in the deeper sense of the word should be esteemed, hence the film’s tagline, ‘Stay connected to what matters’. This is all the more pertinent as Singapore eases into Phase 3 with renewed hopes of post-COVID recovery,” said Lian Pek, Singtel’s vice president for group strategic communications and brand.

Pek added, “Ultimately, we’re all in this together and we should continue to help each other out of the woods. We also wanted to bring some fun and cheer through a film that everyone can relate to, as people look forward to better things ahead.”

Commenting on the abundance of 5G references in the comedy skit, Pek said, “As a company that’s been leading in the next-generation connectivity stakes, we made a subtle nod to the benefits of 5G – from faster GPS downloads which gets the family to their destination earlier to faster gaming speeds and high definition video calls. As we roll out our 5G network and coverage, this is a tongue-in-cheek way of illustrating how this next-generation technology can deliver positive new experiences and possibilities.”

Singtel’s “My Grandmother’s House” rolls out today, January 22 and to all of Singtel’s social media channels and Singtel TV.

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Technology Featured Southeast Asia

PH bank UnionBank’s CX gets recognized as ‘outstanding’

Manila, Philippines – Local-based private bank UnionBank has been honored the 2020 Philippines Excellence In Customer Experience by market research company Frost & Sullivan for its efforts in leveraging customer experience solutions in the banking industry through digital innovation.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. For UnionBank, the recognition goes to their excellence in ATM Ambience Experience and in Online Customer Experience, specifically their “initiatives to stay ahead of the demand curve by offering best-in-class, personalized customer experience with robust 24/7 services.”

Frost Sullivan UnionBank Award
The award is in recognition of bank’s initiatives to stay ahead of the demand curve by offering best-in-class, personalized customer experience with robust 24/7 services.

“The bank has used the customer experience framework of process, space, and people in its digitization process, bridging offline with online to deliver a seamless customer experience,” said Frost & Sullivan. 

Furthermore, the firm recognizes of UnionBank’s leverage of artificial intelligence (AI) and 5G technology to better anticipate customer preference and behavior.

“UnionBank has ramped up its digitization efforts in the past few years. A customizable system, self-service options, and personified robot assistant are among the digital options available to customers, half of whom now transact digitally. The bank also became the first in the Philippines to launch the smart branch leveraging 5G technology for seamless connectivity with internet of things (IoT)-enabled services,” said Edurra Talib, senior research analyst for Frost & Sullivan.