Marketing Featured South Asia

22feet Tribal Worldwide appoints Vishnu Srivatsav as new national creative director

Mumbai, India – DDB Mudra Group’s media agency, 22feet Tribal Worldwide, has appointed Vishnu Srivatsav, former creative head of DDB Mudra’s South office, to be its new national creative director

The appointment of Srivatsav will take over from Debashish Ghosh, former national creative director at 22feet Tribal Worldwide, and will continue to report to Rahul Mathew, DDB Mudra Group’s chief creative officer. With Srivatsav at the helm, the agency aims to marry brand-first thinking with digital-first solutions as it gears up for the next phase of growth.

Since his appointment at DDB Mudra in 2015, Srivatsavhas led some of the Group’s award-winning campaigns that also sparked conversations. Under his leadership, DDB Mudra’s South office produced work such as Puma’s Suede Gully and Battlegrounds Mobile India’s Game Responsibly.

Commenting on his new role, Srivatsav said, “It’s been a terrific journey with the DDB Mudra group so far. And to lead an awesome team of creatives and be part of one of the most exciting names in digital – 22feet Tribal Worldwide – is nothing short of a privilege. Can’t wait to get started.”

Meanwhile, Mathew commented, “Vishnu has been a great partner to the organisation in our pursuit of creative excellence. He recently led our South office to one of our best years creatively. I look forward to him taking this momentum and his infectious energy into the exciting opportunity at 22feet.”

Preetham Venkky, 22feet Tribal Worldwide’s president, shared that Srivatsav has always been a huge source of inspiration for the creative team at 22feet. 

“His grasp on culture, specifically internet culture, is arguably the best in the country and established through his work over the years. We are super excited to have him come aboard, to inspire, shape and establish the culture of excellent creative work for our clients,” said Venkky. 

Just recently, 22feet Tribal Worldwide has won the digital mandate of Porter, India’s marketplace for intracity logistics, with the primary focus on brand awareness and community building.

Marketing Featured South Asia

22feet Tribal Worldwide bags digital mandate of logistics marketplace Porter

India – 22feet Tribal Worldwide, the media agency under DDB Mudra Group, has won the digital mandate of Porter, India’s marketplace for intracity logistics, with the primary focus on brand awareness and community building.

Porter offers on-demand Light Commercial Vehicles (LCV) and bikes, as well as logistics delivery for enterprises. packers, and movers. It is set to expand its presence to 35 to 40 cities by March 2023.

The mandate will see 22feet Tribal Worldwide helping Porter define a proposition and develop campaigns that will move the needle on awareness and consideration as the brand continues to grow. With 22feet Tribal Worldwide, the brand also hopes to tap into every logistics conversation and deliver on the promise of service and reliability.

Mohit Rathi, Porter’s AVP of growth and marketing, noted that Porter is built on the promise of quality, accessibility, and affordability of the service, and they plan to carry these values into their next phase of growth. 

“We are excited to bring in 22feet Tribal Worldwide to lead our digital communication as we continue to transform the logistics space,” said Rathi.

Meanwhile, Ken Sekhar, 22feet Tribal Worldwide’s EVP and national head of business, commented, “The brand has bigger ambitions now as it looks to cement its top spot in the market, and we are excited to partner with them in this mission. I’m sure we will create a beautiful story together.”

Marketing Featured South Asia

Delhi International Airport says postpone your travel plans amid COVID-19 in new campaign

Delhi, India – As India continues to grapple with the second wave of the pandemic, people have been advised to stay indoors to curb the spread of the virus. However, constant reminders of beautiful locations and serene beaches on social media can potentially trigger housebound travelers to put their pending travel plans in action. 

To urge people to avoid non-essential travel, Delhi International Airport Limited (DIAL) has launched a social media campaign series, consisting of travel quotes with a twist, done in collaboration with 22feet Tribal Worldwide, the media agency by advertising holding company DDB Mudra Group.

The new campaign by DIAL aims to put the national interest first, for the safety of the people and the country. It was brought to life by putting a unique spin on often used terms such as ‘Carpe Diem’ and ‘Wanderlust’ with visuals that are looking out from a window, showing beautiful locations but from the safety of one’s home. The idea was to play around with people’s expectations of such inspiring travel quotes.

Debashish Ghosh, the national creative director at 22feet Tribal Worldwide, said that social media captures an individual’s imagination, especially when they are cooped up in their home with a limited set of activities. 

He further shared that in the current scenario, staying home is the best way to protect ourselves, and leisure travel must be avoided. 

“While DIAL is at the forefront of receiving and facilitating aid flights as well as Vande Bharat flights from across the globe; the travel facilitator also took on the responsibility to dissuade people from non-essential travel. The team deployed a counter-intuitive take on popular travel verbiage to inject the message with a dose of levity. And that’s how this campaign came to fruition,” said Ghosh.

The campaign is already available across social media platforms such as Instagram, Facebook, Twitter, and LinkedIn.