Recent Articles
![[Whitepaper] Rebel & Soul brand memorability](https://marketech-apac.com/wp-content/uploads/2026/07/Whitepaper-Rebel-Soul-brand-memorability.jpg)
Singapore – A new neuroscience study by Singapore-based brand experience agency Rebel & Soul suggests that many marketing campaigns may be capturing consumers’ attention without leaving a lasting impression. Published in the whitepaper The Three Trillion Dollar Question, the six-month study...
Sydney, Australia — Index Exchange has promoted Amelia Ward to Managing Director for Australia and New Zealand, reinforcing its leadership team as the company looks to strengthen its commercial strategy and deepen partnerships across the region’s programmatic advertising market. In her new role, Ward...
Australia — Cerebral Palsy Alliance (CPA) has appointed creative agency Orphan as its creative partner to support the global launch of its new evidence-based training platform, strengthening awareness of the organisation’s research and education initiatives. The appointment will see Orphan develop creative...
Thailand – Bound & Beyond, the Thailand-based hospitality and lifestyle group, has chosen Petrie PR as its dedicated communications agency, overseeing corporate communications and media relations for the company. As part of the partnership, Petrie PR will support Bound & Beyond’s brand...
Singapore – Singapore-based social enterprise Collective Perspectives has appointed creative agency 8traordinary to develop and launch CO3, a new platform designed to connect persons with disabilities with inclusive creative gig opportunities in Singapore. Under a two-year collaboration, 8traordinary...
![[Report] Ogilvy Power of Proof](https://marketech-apac.com/wp-content/uploads/2026/07/Report-Ogilvy-Power-of-Proof.jpg)
Singapore – Nearly half (48%) of consumers across Asia-Pacific stop purchasing from a brand after losing belief in it, according to a new study from Ogilvy, highlighting the commercial impact of declining consumer trust in an increasingly complex information landscape. The inaugural 2026 APAC Believability...
Malaysia — Pizza Hut Malaysia has partnered with homegrown comic character Bichi Mao to launch ‘Feed Good Times, Not The Feed,’ a new campaign encouraging young Malaysians to step away from their screens and reconnect through shared meals and real-life experiences. The campaign builds on Pizza Hut Malaysia’s...
Piecing the marketing signals together In this feature, leading experts across sports, marketing and event technology reveal what it takes for sporting, media and entertainment organisations to win captive audiences before, during and after a major event with the latest in data tech innovation....
![[Partnership] CHAGEE _ Tate](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-CHAGEE-_-Tate.jpg)
Singapore – CHAGEE has launched a new limited-edition Apple English Breakfast Tea and accompanying merchandise collection as part of its year-long partnership with Tate, with a limited-edition tea and merchandise collection inspired by artworks from Tate’s collection. Available from 3 July, the...
Jakarta, Indonesia — Hankook Tire Indonesia has appointed Cheil Indonesia as its public relations agency for 2026, reinforcing its commitment to strengthening brand visibility, credibility, and long-term relevance in the Indonesian market. Following a competitive pitch, Cheil Indonesia will support the...
