Recent Articles
![[Partnership] Zitcha and Pentaleap](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Zitcha-and-Pentaleap.jpg)
Melbourne, Australia – Australian retail media platform Zitcha has announced a partnership with unified product ranking provider Pentaleap, in a move aimed at helping retailers align advertising decisions with the products most likely to drive sales and profitability. The collaboration seeks to address...
Hong Kong – Colgate Optic White Purple has launched ‘The Purple Café’, an APAC-wide social-first campaign anchored on a six-part episodic series featuring prominent Asian influencers. The six-part series — created in collaboration with WPPCP, WPP Media, WPP Production, and Ogilvy ANZ — features Asian...
Singapore — Artificial intelligence (AI) is becoming a key part of travel planning across Asia Pacific, with almost half of travellers now using AI to research destinations, discover experiences and make more informed travel decisions, according to Visa’s latest Global Travel Intentions study. According...
![[Campaign] SCOOT x Spiderman](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-SCOOT-x-Spiderman.jpg)
Singapore – Scoot is taking movie fandom to cruising altitude through a new collaboration with Sony Pictures’ Spider-Man: Brand New Day. Running until 13 September 2026, the campaign transforms two Scoot aircraft—an Airbus A321neo and a Boeing 787 Dreamliner—into flying tributes to the iconic superhero,...
Singapore – Adobe and LinkedIn have launched “AI Essentials for Marketers”, a global initiative aimed at equipping marketing professionals with role-relevant AI skills for the AI-driven era. Created by marketers for marketers, the programme offers short-form, social-first courses designed for professionals...
New York, U.S.A. — WPP Enterprise Solutions has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS), strengthening its ability to help enterprise brands move beyond AI experimentation and deploy production-ready generative and agentic AI across marketing, commerce,...
Singapore – Integral Ad Science (IAS) has announced the general availability of Quality Connect, a transparency and optimisation solution that gives publishers near real-time visibility into the media quality preferences advertisers set for their campaigns, aimed at improving campaign alignment and delivery....
China – Apple has launched the latest chapter of its global Mac platform, “Great Ideas Start Here”, timed with the start of the college academic year in China, as millions of students begin university and a new phase of their academic journey. The campaign centres on a 30-second hero film that...
Mumbai, India — Tata Cancer Care Foundation (TCCF) has launched ‘Voice of Courage,’ a new podcast campaign designed to transform how cancer is discussed in India by giving a platform to the people who experience, deliver, and shape cancer care every day. Developed with creative and content partner WondrLab...
Mumbai, India — Sky City Mall, Oberoi Realty’s newest retail destination, has launched a Father’s Day campaign celebrating the simple moments that strengthen family relationships while reinforcing the evolving role of malls as destinations for shared experiences. Released as a digital film, the campaign...
