Recent Articles
Mumbai, India — Sky City Mall, Oberoi Realty’s newest retail destination, has launched a Father’s Day campaign celebrating the simple moments that strengthen family relationships while reinforcing the evolving role of malls as destinations for shared experiences. Released as a digital film, the campaign...
Indonesia — Dentsu Indonesia has launched a behaviour-led campaign for digestive health brand Fibe Mini, using everyday eating habits to encourage Indonesians to think differently about their daily fibre intake. Rather than relying on traditional health messaging, the campaign was designed to shift Fibe...
![[Campaign] Otherside x The Lad Collective](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Otherside-x-The-Lad-Collective.jpg)
Australia – Independent creative performance agency Otherside has recruited Robert Irwin for an unusual conservation mission: helping blokes upgrade their bedding habits. Created for Australian bedding brand The Lad Collective, the integrated campaign, titled ‘The Boys Deserve Better’, marks...
USA – Yum! Brands has entered into definitive agreements to sell Pizza Hut for a combined $2.7 billion, with LongRange Capital acquiring the business outside mainland China and Yum China Holdings purchasing the mainland China operations. Under the transaction, Pizza Hut outside mainland China will be...
Singapore — Carro has expanded into Australia through the acquisition of used car platform CarPlace, while forming a strategic partnership with automotive group Autoleague to strengthen its presence in one of the Asia-Pacific region’s largest automotive markets. The deal marks Carro’s entry into Australia...
![[Appointment] Ailsa Tan x Pizza Hut SG](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Ailsa-Tan-x-Pizza-Hut-SG.jpg)
Singapore – Pizza Hut Singapore has appointed seasoned marketer Ailsa Tan as its new Director of Marketing and Food Innovation, as the brand looks to strengthen its customer-first strategy and accelerate growth in Singapore’s highly competitive quick-service restaurant landscape. In her new role,...
Kuala Lumpur, Malaysia — KFC Malaysia has unveiled its new Parents’ Day campaign, ‘Love in Translation,’ celebrating the unique ways Malaysian parents express their love through food, thoughtful gestures and everyday acts of care rather than words. Created in partnership with VML Malaysia, the integrated...
![[OOH] Uber Eats x Special](https://marketech-apac.com/wp-content/uploads/2026/06/OOH-Uber-Eats-x-Special.jpg)
Australia – Uber Eats has taken its “Get Almost, Almost Anything” platform to the streets by literally bagging other brands’ advertisements, turning existing billboards into playful reminders of the delivery app’s extensive offering. Created by Special in partnership with JCDecaux...
Japan – Publicis Groupe Japan & South Korea has launched ‘Experience. Lab’, a Tokyo-based hub designed to deliver CX strategy and experience design solutions for clients across Japan and South Korea. The lab combines behavioural insight, design craft and business strategy, with a focus on delivering...
Hong Kong – In line with the highly anticipated 2026 FIFA World Cup, Visa has launched the Visa Interactive Football Experience Zone at New Town Plaza in Shatin, bringing AI-powered, immersive football experiences to Hong Kong. As the Official Payment Technology Partner of the FIFA World Cup, Visa has...
