Recent Articles
![[Campaign] Canva Japan Anime](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Canva-Japan-Anime.jpg)
Japan – Canva Japan has unveiled its first-ever fully animated television campaign, using anime-inspired storytelling to spotlight how creativity can bring communities together and turn small ideas into collective action. Titled “Beside Your Feelings: The Blue Sea Shopping Street,” the campaign...
South Korea – Crunchyroll will expand its presence in Taiwan and South Korea, aiming to strengthen the anime ecosystem in both markets as part of its ongoing push across Asia. The expansion was announced by Rahul Purini, President of Crunchyroll. As part of the move, the company plans to increase investments...
Australia — EatClub has unveiled its first major brand campaign, introducing a new platform called ‘Dining Out. Done Smart,’ designed to encourage consumers to get more value, variety and enjoyment from every dining experience. Created by creative agency It’s Friday, the campaign marks the largest brand...
![[Campaign Film] Kao Thailand x Dentsu Thailand](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Film-Kao-Thailand-x-Dentsu-Thailand.jpg)
Thailand – Kao Thailand and dentsu Thailand have launched a new campaign for Laurier that puts the emotional burden of period anxiety at the heart of its storytelling, reframing a functional product benefit through a more relatable lens. Created for Laurier Super Ultra Slim, the “1-second Fast...
![[Appointment] Tag leadership appointments](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Tag-leadership-appointments.jpg)
Australia – Production agency Tag has announced a series of leadership appointments across ANZ and JAPAC as it sharpens its focus on client-centric growth and expands its digital experience capabilities amid increasingly complex customer journeys. The appointments include Roberta Camargo as Country Head...
![[Report] Singapore marketers generic campaigns Salesforce](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Singapore-marketers-generic-campaigns-Salesforce.jpg)
Singapore – Despite rising customer expectations for personalised and conversational experiences, the vast majority of Singapore marketers admit they are still relying on generic campaigns, with fragmented data emerging as the biggest roadblock to meaningful engagement. According to Salesforce’s...
Singapore — Sinch AB (publ) has launched the xC Tracker, a new AI-powered tool that analyses football managers’ press conferences throughout the World Cup to identify who communicates most clearly, authentically and effectively under pressure. Inspired by football’s popular xG (expected goals) metric,...
![[Partnership] Adobe x Disney x Firefly Foundry](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-Adobe-x-Disney-x-Firefly-Foundry.jpg)
Singapore – Adobe and Walt Disney Imagineering are taking a different approach to generative AI—one built not on scraped internet data, but on Disney’s own storytelling universe. The companies have announced a collaboration that will see Walt Disney Imagineering Research & Development deploy...
![[Creative Work] CHAGEE PH x The Real Tea](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-CHAGEE-PH-x-The-Real-Tea.jpg)
Manila, Philippines – International tea brand CHAGEE is positioning itself at the forefront of the Philippines’ evolving beverage landscape, as consumers increasingly gravitate towards drinks made with real ingredients and premium tea leaves. The shift marks a new chapter for the country’s...
USA – Ogilvy is reshaping its global and Asia-Pacific leadership structure as Kent Wertime retires and Chris Reitermann exits his APAC role to focus fully on leading WPP Greater China. Wertime will officially retire at the end of June, stepping down from his roles as co-CEO of Ogilvy APAC, Global Chief...
