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Category: East Asia

OpenAI opens first office in Asia at Tokyo, introduces GPT-4 custom model for Japanese language
OpenAI opens first office in Asia at Tokyo, introduces GPT-4 custom model for Japanese language
Posted on April 18, 2024
by Teddy Cambosa
In a blog post by the company, it said that they are committed to collaborating with the Japanese government, local businesses, and research institutions in order to develop safe AI tools that serve Japan’s unique needs and to unlock new opportunities.
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Igor Lau appointed as chief customer officer at Mox Bank
Igor Lau appointed as chief customer officer at Mox Bank
Posted on April 18, 2024
by Teddy Cambosa
In his new role, Lau will shape Mox's customer journey and experience. With responsibilities spanning customer experience design, brand proposition development, partnerships, marketing, and analytics, he will elevate the future of customer engagement at Mox. 
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Sephora appoints Xia Ding as new managing director for Greater China
Posted on April 16, 2024
by Aliza Carmona
Global prestige beauty retail brand Sephora has officially named Xia Ding as its new managing director of Greater China to lead its next phase of growth and success.
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Heineken turns laundromats into 24-hour sports bars in latest campaign for football fans
Heineken turns laundromats into 24-hour sports bars in latest campaign for football fans
Posted on April 15, 2024
by Teddy Cambosa
To achieve this, Heineken teamed up with LePub APAC and established a partnership with WashEnjoy, one of South Korea’s laundromat franchises, setting up a place for the real hardcore fans to get together and enjoy the games.
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SAFARI bridges the gap between the elderly and Gen Z in latest initiative with McCann Japan
SAFARI bridges the gap between the elderly and Gen Z in latest initiative with McCann Japan
Posted on April 12, 2024
by Teddy Cambosa
With this initiative, McCann and SAFARI have created a new business model - adding the stories of older people’s lives to their personal possessions and selling them to the younger generation, to create a brand-new shopping experience.
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Jason Chen returns to OMD Taiwan as new general manager
Posted on April 10, 2024
by Aliza Carmona
OMD Taiwan, a subsidiary of the Omnicom Media Group, has named Jason Chen as its new general manager to support business growth.
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MARKETECH-PHOTOS
AS Watson names Malina Ngai as new group chief executive officer
Posted on April 10, 2024
by Aliza Carmona
International health and beauty retailer AS Watson Group has announced the promotion of Malina Ngai to group chief executive officer, helping the business in its growth journey globally.
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Gen Z, millennials in HK trust health influencers more regarding health information
Gen Z, millennials in HK trust health influencers more regarding health information
Posted on April 9, 2024
by Teddy Cambosa
According to the data, while most Gen X (61%) and Millennials (53%) in Hong Kong regard medical practitioners as a reliable source of health information, less than half of Gen Z (48%) say the same. Meanwhile, millennials are significantly more likely than other generations to trust their gym/personal...
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Cathay’s new campaign with Publicis Groupe shows nobody does rugby like Hong Kong
Posted on April 4, 2024
by Aliza Carmona
International airline carrier Cathay Pacific has partnered with Publicis Groupe Hong Kong to launch a new campaign promoting the upcoming Cathay/HSBC Hong Kong Sevens event.
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HSBC’s latest campaign a visualisation of Hong Kong’s continued progress and achievement globally
HSBC’s latest campaign a visualisation of Hong Kong’s continued progress and achievement globally
Posted on March 12, 2024
by MARKETECH APAC
HSBC has partnered with MSL to launch its newest brand campaign, "Make Your Next Move. Make Your Mark." Under the campaign, HSBC will orchestrate the latest advertising endeavour, which will act as a rallying call for Hong Kong residents. 
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