Category: East Asia
Nearly one-third of consumers in East Asia cite the ability to “order at any time, from anywhere” as a crucial factor driving their online shopping habits, a report by Euromonitor International revealed.
SAP has officially launched its 'Business AI Experience Center' at its Hong Kong office, aimed at empowering enterprises to capitalise on AI opportunities and drive innovation.
FC Barcelona has officially launched its channel on NAVER TV in South Korea, offering NAVER users exclusive access to the club's official content, marking a significant step in expanding its digital presence in the region.
By visualising their future self, DBS hopes to ignite inner sparks, especially for youth, and motivate people to pursue their passions.
In celebration of the Olympic Games Paris 2024, Coca-Cola has unveiled an immersive multi-platform campaign, ‘Embrace Differences, Win Together,’ designed to invite Chinese consumers to experience and celebrate the power of connection and unity.
CA SEGA JOYPOLIS, renowned for operating Japan's TOKYO JOYPOLIS indoor amusement park, has announced its plans to expand internationally with the launch of its first overseas flagship, JOYPOLIS SPORTS Indoor Sportainment Park, at Hong Kong’s Kai Tak Mall.
Vistar Media, a global provider of out-of-home (OOH) media technology solutions, has forged new strategic partnerships with two major Taiwanese media owners, KanBan Culture and PilotTV Holdings, significantly expanding its footprint in the region.
Taking a distinctive approach, HSBC has partnered with dentsu GBA to launch its latest customer-centric campaign, showcasing the company's unwavering commitment to meeting the unique needs of customers from all walks of life.
Pizza Hut Hong Kong has partnered with Edelman Hong Kong for a dynamic new campaign featuring their limited-edition ‘Torch Fries.’ The campaign includes an innovative social series that uses playful predictions to forecast the medal outcomes for Hong Kong athletes.
Edelman China has named Xiaoyan Wang as its new health lead. In her new role, Wang will spearhead the development of the firm's health sector vision, uniting teams across various disciplines to deliver specialised and strategic solutions for client challenges.
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