Category: East Asia
The move represents an important step forward in Mondelēz’s strategy to accelerate growth in the cakes and pastries category – a core focus for the company, alongside chocolate and biscuits.
The Hong Kong and Shanghai Banking Corporation Limited (HSBC) has launched its latest #OpenToArt initiative in conjunction with the M+ Special Exhibition, "Guo Pei: Fashioning Imagination," aiming to transform Hong Kong into a vibrant hub for art, couture, and fashion.
Formats include portraits, styled letters to their younger selves, and 30-second videos that are an ode to living well in our city. A high-profile launch event will take place in late October.
AIA has announced its partnership with British rock band Coldplay for the highly anticipated ‘Music Of The Spheres’ World Tour, which will make its Hong Kong debut at Kai Tak Sports Park in April 2025.
Adaptive streaming technology company SeenThis has made its debut in Japan with the launch of its first office in Tokyo, bringing more sustainable video advertising solutions to the market and promising enhanced campaign performance for advertisers.
HOKA ONE ONE, the global high-performance footwear and apparel brand under Deckers Brands, has appointed OMD China as its media agency of record.
In its first partnership, Charles & Keith is joined by South Korean designer Seokwoon Yoon to showcase his Spring Summer 25 collection at the brand’s flagship store in Gangnam.
Dentsu China has unveiled a series of senior leadership appointments, reinforcing its commitment to providing client-centric, integrated solutions aimed at driving accelerated growth and transformation throughout the entire customer value chain.
In line with the partnership is the launch of marketing campaigns and customized products that contribute to the aim of showcasing Macao’s UNESCO World Heritage sites, attractions, and other landmarks.
Global PR agency HAVAS Red (formerly Red HAVAS) has expanded its footprint in Asia Pacific with the launch of a new office in Japan, further enhancing its merged media capabilities and broadening its service offerings in the region.
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