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Category: Marketing

Colgate’s Aussie leg pushes for stronger inclusivity in sports, helms dev’t of innovative sports gear
Colgate’s Aussie leg pushes for stronger inclusivity in sports, helms dev’t of innovative sports gear
Posted on April 26, 2023
by MARKETECH APAC
Colgate in Australia funds the creation of a special type of head gear for hard-hearing athletes. Called 'Hear Gear', the headpiece is developed to make space for hearing implants.
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foodpanda appoints Luc Andreani as new chief operating officer
foodpanda appoints Luc Andreani as new chief operating officer
Posted on April 26, 2023
by Teddy Cambosa
Andreani has been with foodpanda for over six years, starting off as the managing director for Singapore before moving to the role of managing director for Japan.
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International ad regulatory body ICAS re-elects ASCI’s Manisha Kapoor as VP
International ad regulatory body ICAS re-elects ASCI’s Manisha Kapoor as VP
Posted on April 26, 2023
by Teddy Cambosa
ASCI's Manisha Kapoor has been an active member of ICAS at the forefront of advocating for ethical advertising and consumer protection. 
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Global PR network PRBI to gather industry professionals in Milan this May to tackle pertinent issues in PR, comms
Global PR network PRBI to gather industry professionals in Milan to tackle pertinent issues in PR, comms this May
Posted on April 25, 2023
by MARKETECH APAC
Member agencies of the network to grace the said industry event will be coming from the markets of North America, Europe, Asia Pacific, South America, and Australia. 
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DBS Bank spotlights its amplified benefits in new ‘One DBS’ brand campaign
DBS Bank India spotlights its amplified benefits in new ‘One DBS’ brand campaign
Posted on April 25, 2023
by Teddy Cambosa
DBS Bank India's brand film titled ‘Live More, Bank Less’ was made with Leo Burnett, who also led the film production and conceptualisation.
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Marcus Pousette joins Magnite as senior director for business development in Asia
Marcus Pousette joins Magnite as senior director for business development in Asia
Posted on April 25, 2023
by Teddy Cambosa
In all, Marcus Pousette brings with him to Magnite more than 10 years of experience in the digital advertising space.
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TikTok adds Hepmil Creators' Network to its creative marketing partner roster
TikTok adds Hepmil Creators' Network to its creative marketing partner roster
Posted on April 25, 2023
by Teddy Cambosa
Under the program, brands can work with HCN to create content optimised for TikTok and access all offerings of TikTok Creator Marketplace.
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This one campaign for Earth Week replaces ‘Wrapped’ gifts with intentional ‘Rap’ songs 
This one campaign for Earth Week replaces ‘Wrapped’ gifts with intentional ‘Rap’ songs 
Posted on April 25, 2023
by MARKETECH APAC
Audio brand JBL hits two birds with the campaign — it helps reduce waste, at the same time, reminds consumers it's the go-to tech for 'sick beats'.
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This campaign from a Thai chicken chain reunites loved ones through TikTok
This campaign from a Thai chicken chain reunites loved ones through TikTok
Posted on April 25, 2023
by Teddy Cambosa
The campaign saw three famous Thai TikTokers have their accounts taken over by each other’s adorable parents and grandparents, who transformed into travel vloggers, mini soap opera stars, and even Na'vi aliens from the movie ‘Avatar’.
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Pitchfork Partners
Pitchfork Partners to aid companies’ recruitment efforts via specialised talent engagement practice
Posted on April 25, 2023
by Teddy Cambosa
Through the practice, Pitchfork Partners Strategic Consulting will offer consulting services to develop talent engagement, both internally and externally.
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