In Southeast Asia, regulators are tightening their oversight of financial services marketing—particularly in areas like insurance—creating an urgent need for compliance teams to adapt quickly. Similar regulatory pressures are also emerging in markets such as India, Hong Kong, and Australia.

Financial institutions are under mounting pressure to monitor agent behaviour, mitigate misinformation, and maintain brand trust. The risks are high, especially in the age of “finfluencers” and high-stakes social media visibility.

This report by Meltwater reveals how financial institutions such as banks and insurance providers use Meltwater to monitor how their agents promote products online, giving them greater visibility, control, and confidence.