SPEAKER'S PROFILE

Benjamin Woo

Head of Group Marketing

Astro Malaysia

A creativity-fueled marketing career at breakneck speed.

Ben started as an event specialist in an ad agency, working closely for brands delving into “dark marketing”. That laid foundational beginnings that manifested in a strong sense of independence, rigorous work ethic, and an inventive mind.

In just a few years, the transformation is complete from a specialist in activation to a leader in brand and marketing. His curiosity and creative acumen is in full display as he spearheads the content marketing strategy, performance marketing & strategic brand positioning for Maxis and now Astro.