James Parker began his career in London, holding analytics and data consultancy roles at GroupM and Omnicom for over 7 years before relocating to Singapore in 2012 at the inception of Annalect. With 20+ years of experience, he’s since held senior roles across the region at Xaxis, GroupM, Amobee, MiQ, and now LoopMe. His passion lies in blending platform innovation with commercial impact. From building data strategies at GroupM to launching Amobee’s proprietary telco product and now leading APAC for LoopMe, James has continually sat at the intersection of media, data, and technology. His journey is defined by transformation – of teams, platforms, and businesses – with a focus on unlocking growth and modernising how ad tech delivers value in Asia.