Sue has been in the communications industry for two decades. Over the years, she has often been tapped to find new business, to put out fires or turn the agency business around. Her strength lies in finding, building and maintaining good, professional, mutually-respectful relationships with Clients. A graduate of Management Economics from the Ateneo de Manila University, her role has been in Account Management as well as Business Development. At Leo Burnett, Sue managed the McDonald’s accounts which earned local and international creative accolades as well as help Clients achieve great business results. In March of 2020, in the middle of a pandemic, Sue launched Prodigious Philippines. Despite the market conditions, the company hit its targets in its first year and hit triple-digit growth on its second year and was able to contribute to the incremental revenue of Publicis Groupe Philippines. Today, Prodigious Philippines is the fastest-growing Prodigious operation in Asia Pacific. In 2022, Sue received the Difference Maker Award given by Publicis Groupe Philippines. The highest award bestowed on an individual across the 10 companies in the Publicis Groupe. (The Difference Maker Award – Given to an individual who really made a big difference to the culture, to the output, to the growth, to the impact of Publicis Groupe Philippines.) In December of 2023, Sue was awarded Campaign Brief Asia’s Southeast Asia Agency Growth Leader of the Year at the award show held in Singapore. This award recognises individuals working in a C-Suite leadership position who have done the most to advance their agency’s or network’s commercial growth. And in December of 2024, Prodigious won the Campaign Brief Asia’s Southeast Asia Production Company of the Year (Silver) at the award show held in Indonesia. Sue has also been active in the local advertising industry. Last stints would be 4As Board of Trustees Chairperson (2018), Ad Standards Council / ASC Board of Trustees Vice President (2018), 4As AOY Mancom (2019, 2018, 2017) and 4As AdSummit Pilipinas Public Relations Head (2018). And up to 2020, Sue finished her 3-year stint as director in the ASC Technical Committee Board of Trustees. Sue is also a new member of the Ateneo de Manila University JGSOM faculty.