With 13 years of well-rounded experience, he currently spearheads the D2C & CX Practice and Fashion E-Commerce business for APAC at ADA Global. His background includes significant roles at P&G, Abbott, Lazada, and Paytm, providing a unique blend of commercial, marketing, technology, and operations expertise. He oversees comprehensive digital commerce solutions, from strategy and UX/UI design to demand generation and fulfilment. For the past six years, he has been in leadership roles, instrumental in driving e-commerce growth for partner brands across various verticals.

Yuen, a multiple award-winning workaholic is now the Chief Merchandise and Marketing Officer for the international retailer, AEON (M) Co Berhad while serving 2 other public listed companies;  GDEX Berhad and OCK Group Berhad. GDEX is a logistic and freight company while OCK is in the business of telecommunications network services and energy.

Currently Yuen is also sitting on the Pahang Economic Advisory Council 2024/5; Committee To Culturalise Productivity for Malaysia Productivity Corporation, MPC; National Cultural Council (MAKEN) as well as the Steering Committee of the 30% Club Malaysia.

Dania Kamalul is the Head of Marketing at Bayu Somerset, leading a team across digital marketing, e-commerce, and social media to deliver strategic and creative brand solutions. With a background at a leading FMCG company known for brand-building excellence, she brings deep expertise in consumer marketing and commercial strategy. Passionate about elevating modest fashion, Dania blends data-driven insights with compelling storytelling to expand its mass appeal and position it for global growth.

Jun is a seasoned professional in the interactive live and video technology industry. Kickstarting his career as a livestreamer in Asia’s top live-streaming platform then transitioning to Head of Business Development at BeLive, he has successfully secured partnerships generating eight-figure revenue, strengthening the company’s position in the market. With expertise in both the technical and business sides of video technology, Jun develops practical solutions that address industry challenges and deliver measurable impact.

Siew Lai, Chief Marketing Officer of BIG Caring Group, leads Malaysia’s leading healthcare brands, BIG Pharmacy and Caring Pharmacy. With over two decades of experience, she excels in aligning marketing strategies, driving innovation, and enhancing customer engagement. Passionate about empowering teams and delivering measurable outcomes, Siew Lai transforms data into actionable insights. At this conference, she shares expertise on optimizing marketing campaigns through impactful, data-driven strategies for real-world success.

Olga is a marketing leader with 20 years’ experience driving impactful, market-tailored strategies across global markets. As Head of Marketing Strategy for Greater China, ASEAN, Africa, Türkiye & Middle East at Bosch Power Tools, Olga shapes cross-regional planning and execution, aligning market insights with global objectives. She excels in navigating multi-market dynamics and building cohesive strategies. Olga also leads integrated campaigns planning and execution tailored to diverse markets while ensuring global brand consistency. With a strong belief in team development, she fosters high-performing, forward-thinking teams that turn vision into measurable impact.

Fabian Khaw is a seasoned digital marketing leader with over 10 years of experience driving performance marketing, CRM strategy, and omnichannel engagement across Southeast Asia. As Regional Head of Digital Marketing at Domino’s Pizza, he leads cross-market growth through data-driven strategies and brand innovation. Fabian has successfully scaled digital initiatives at brands like Tealive, Bask Bear, and i-City, and is passionate about transforming consumer insights into impactful, ROI-driven marketing outcomes.

As a Behavioural Brand Strategist and Managing Director of Dreamskingdoms, Yens champions responsible marketing aligned with SDGs and ESG principles. With a forward-thinking approach, he blends consumer psychology, brand intelligence, and AI technology to boost brand performance and visibility. Yens focuses on ethical practices and impactful partnerships, driving long-term growth and positive social impact, making him an advocate for leveraging SDGs/ESG for Phygital growth and building a purpose-driven culture.

Amy Lim currently leads Digital and E-Commerce functions in Ego Pharmaceuticals for Asia from a regional perspective. Previously, she was with L'Oreal Group as Head of Marketplace and led the e-commerce business for MYSG. Prior to L’Oreal, she built her career in Procter & Gamble leading their e-commerce business in MY & TH. In the early stages of her career with Shell, she was an early pioneer in SEA online business model.

Azry Rasyeqa Rafflee is the Head of Customer Experience for FV Group, with 11 years of experience in the hospitality industry at YTL Hotels. There, she gained valuable experience, skills, and knowledge in a world where the customer comes first, with integrity, honesty, and innovation as key values in driving phenomenal customer experiences to deliver the best services for customers of all ages.

Chris is General Manager of GrowthOps Malaysia, leading 200 creative, tech, and marketing specialists at the APAC Marketing Transformation agency. His experience spans agencies, startups, and enterprise—including as Global CMO of Everise and co-founder of Hyperlab (acquired in 2018). An award-winning marketer and EFFIEs judge, Chris regularly contributes to marketing publications on the intersection of technology, creativity, and growth.

Nicole Lim is a dynamic marketing leader with 14+ years of regional experience across eCommerce, digital strategy, brand marketing, and retail operations. She excels in driving brand growth, digital transformation, and strategic partnerships across luxury, beauty, and retail sectors. With a strategic mindset and entrepreneurial edge, Nicole has held key roles at Lazada, Chevron, and Johnson & Johnson. Nicole is also pursuing her MBA at the University of the West of Scotland.

Cindy is a law grad-turned marketer, spending 12 years as a client before her role as Head of Digital for Universal McCann culminated in a promotion to IPG Mediabrands’ Chief Digital Officer in 2023, overseeing Kinesso.

She is responsible for delivering organisational transformation and business impact through driving digital excellence, capability building and client empowerment. Cindy is passionate about digital media, martech and adtech, and on a quest to build a team of world class digital superstars.

Fariz Yusof brings more than 20 years of diverse experience in retail, data and marketing strategy. Throughout his career, he has excelled in marketing, crafting and executing effective campaigns for globally-loved brands. Fariz is known for his strategic use of marketing technologies to boost brand presence and engage customers. His passion for integrating technology into marketing efforts has consistently produced measurable results and driven growth across various industries. Fariz remains a leader in promoting innovative marketing approaches, helping companies stay competitive in today’s ever-changing market.

Kai Xin is the Managing Director of Meetsocial Southeast Asia, part of a global digital agency managing over $6B in media spend. With over 20 years of experience in brand strategy, marketing, and digital transformation, she has advised high-growth startups like Lyte Ventures and Supermom, and supports venture building through Louken Group. As a former agency founder, Kai Xin now helps brands scale effectively by turning performance marketing into real, conversion-driven business growth.

Shashankh Bhatt is the Country Head for Netcore in Malaysia, where he drives growth and innovation for leading ecommerce and digital-first brands. With over a decade of experience in martech and customer engagement, he specializes in helping businesses deliver personalized, data-driven experiences at scale. Shashankh is known for his strategic approach, strong client relationships, and passion for turning marketing technology into measurable business impact.

Winnie is a seasoned industry leader with more than two decades in marketing. Over the course of her career, she has held leadership roles across multiple business categories – including e-commerce, aviation, telecommunications, and startups – and built a reputation for delivering high-impact strategies that drive results for clients and organisational growth. As CEO, Winnie leads strategy, operations, and the development and adoption of transformative capabilities that will drive the next chapter of growth for OMG Malaysia.

Sreeratha, or Sree, has over 20 years of expertise, with a focus on Customer Experience, Transformation Initiatives, Customer Lifetime Value (CLV), Retention, and Project/Program Management. Sree has worked in a variety of industries, including telecommunications, insurance, consumer banking, and fast-moving consumer goods. Sree is a Customer Experience expert who takes delight in transforming organizations to become more customer-centric in their operations. She is a big believer in listening to the voice of customers and acting on their pain points. Sree is particularly proud of the fact that she invests in her employees, allowing them to advance in their careers and prepare for higher responsibilities.

Hafiz Murat is an experienced marketing and CRM professional specializing in customer engagement, loyalty, and data-driven strategies. With a strong background in implementing Martech solutions, he has helped the S Ecosystem drive measurable ROI through innovative campaigns and automation. Hafiz thrives on optimizing customer journeys across digital channels and delivering meaningful business impact. Known for his collaborative approach and results-focused mindset, he is passionate about building lasting customer relationships that fuel growth and retention for the S Ecosystem.

Jason Yong is a visionary CEO and founder of Unicom Marketing, with over 15 years of experience in strategic event management. He has been an award-winning entrepreneur, consumer journey specialist, and audience scientist. His journey in the activation industry is marked by an unwavering commitment to transforming ideas into experiential campaigns and tailoring consumer journeys based on comprehensive data analysis.

Under Jason’s leadership, Unicom Marketing doesn’t just use marketing technology to improve activation; they’re also actively involved in developing it. The team is currently working on innovative tools like beacon crowd measurement, facial analytics, and AI-powered content management systemdesigned specifically for DOOH.

Jason leads efforts to make the industry eco-friendlier by focusing on two key areas: creating environmentally friendly mobile event spaces and developing advanced marketing tools that are gentle on the environment. He is currently working on a project to swap generators with solar and battery power, aiming to reduce both the environmental footprint and power consumption of these mobile event spaces.

Jason is outgoing and fun-loving nature extends to his approach to work. His innovative thinking and commitment to green initiatives not only drive Unicom Marketing’s technological advancements but also contribute to the enjoyable and unforgettable experiences the company delivers.