Singapore – Global adtech company The Trade Desk has fell short of its expectations for the fourth quarter of 2024, following a recent reorganisation in the company to accelerate opportunities across CTV, retail media, identity, supply chain optimisation, and audio advertising.
In the company’s latest report for its fiscal year 2024, it reported $2.4b in revenue for 2024, reflecting 26% year-over-year growth, and a record $12b in ad spend on its platform. Despite strong overall performance, the company acknowledged falling short of its own expectations in Q4.
“At the same time, we achieved significant profitability and cash flow. While we are proud of these accomplishments, we are disappointed that we fell short of our own expectations in the fourth quarter,” said Jeff Green, founder and CEO of The Trade Desk.
Jeff also noted that as advertisers move toward premium, scalable channels over user-generated content, the company sees significant opportunities ahead. Looking to 2025 and beyond, The Trade Desk aims to help clients leverage data-driven advertising to boost growth and brand loyalty.
Throughout the year, The Trade Desk continued to expand its market share, and advanced industry-wide adoption of Unified ID 2.0, securing partnerships with iHeartMedia and major supply-side platforms like FreeWheel, Index Exchange, Magnite, and PubMatic to enhance ad targeting while prioritizing user privacy.
Additionally, The Trade Desk introduced ‘Ventura,’ a new streaming TV operating system, designed to improve user experience, ad efficiency, and content accessibility. To further strengthen its platform, the company also announced the acquisition of Sincera, a digital advertising data company, which is expected to close in Q1 2025.
Looking ahead, The Trade Desk remains focused on CTV, retail media, identity solutions, and supply chain optimisation, alongside innovations like Kokai and the Ventura OS, to help advertisers maximise the benefits of data-driven advertising on premium digital channels.
Following this, law firm Block & Leviton is investigating The Trade Desk for potential securities law violations after the company’s stock dropped over 30% following its Q4 and full-year 2024 financial results. The firm is exploring whether legal action can be taken to recover losses for investors who purchased The Trade Desk stock and saw its value decline.
Moreover, investors who have lost money are encouraged to contact Block & Leviton to learn about potential recovery options. Additionally, the firm is seeking whistleblowers with non-public information about The Trade Desk who may qualify for SEC whistleblower rewards.