Tag: What’s NEXT 2024

What’s NEXT Interview: Teads’ Marc Zander on navigating the new era of contextual advertising through AI-powered, cookieless strategies

Posted on May 27, 2024

by Teddy Cambosa

As part of the What’s NEXT Interview series, MARKETECH APAC spoke with Marc Zander, global chief client officer at Teads, to learn more about the new strategies and insights in the new era of digital advertising.

What’s NEXT 2024: Why in-context learning AI chatbots are the optimal choice for marketers

Posted on March 18, 2024

by MARKETECH APAC

When implementing an AI chatbot for your brand, it's crucial to understand the key differences between these training approaches and, more importantly, recognise why in-context learning models provide the most compelling solution for businesses looking to optimise marketing efforts while minimising...