Tag: WATConsult

India – The hyperlocal space has seen a rise in the number of niche brands across categories like home décor, home services, groceries, essentials, and pharmaceutical sectors. Since India has witnessed growth, traditional brands have shifted their focus towards hyperlocal and direct-to-consumer business models. This transition has been accelerated further due to increased internet usage and evolved consumer behaviour.

The hyperlocal approach enables the brands to reach out to their target customers directly, removing the middlemen and retail stores as part of the traditional business model. This provides customers with a better shopping experience as it offers convenience and quick delivery, especially in the areas of logistics, food, pharmaceutical, and groceries. Some examples of hyperlocal commerce include Dunzo, 1mg, UrbanCompany, BigBasket, to name a few.

New report by WATConsult unveils insights on the demand for hyperlocal delivery, the effects of the pandemic on the hyperlocal usage and captures the benefits, and challenges of the model.

According to the report, this format of e-commerce has seen a huge surge of customers in both metros and beyond. Currently, there are around 141 million hyperlocal commerce shoppers in India, which is 48% of all e-commerce users. This number of hyperlocal commerce shoppers will increase by 52% to reach 214 million by the end of 2022.

The report further reveals that while Zomato tops the list of the most used hyperlocal apps, SwiggyGo, Amazon Fresh and BigBasket are some of the popular choices among consumers. This is followed by 1mg, Grofers and UberConnect.

Moreover, while most females have used services from Zomato, BigBasket and Grofers, some males have used services like Zomato, SwiggyGo, BigBasket and 1mg. On the other hand, the majority of young customers belonging to the age groups of under 18 years, 18 years to 24 years and 25 years to 34 years, have been seen using Zomato, SwiggyGo, and Amazon Fresh.

India– WATConsult, the digital marketing arm of hybrid digital agency Isobar, has won the creative and social media mandate for CarDekho, India’s digital automotive solutions provider. The account will be managed by the agency’s Delhi office.

As per the mandate, WATConsult will be responsible for CarDekho‘s social media management, digital creative designing, and content marketing, as well as ORM.

Charu Kishnani, CarDekho’s SVP of marketing and content, commented, “We’re thrilled to partner with WATConsult as our creative and social partners. This engagement will help us elevate our brand presence with the right Strategy, Ideation and Creative thinking. We are looking forward to creating some good and memorable work. Welcome aboard, WATConsult.”

Meanwhile, Heeru Dingra, CEO of Isobar India, said, “CarDekho is a one-stop destination for new as well as second-hand cars. The brand’s auto and non-auto business is expanding, and we are so excited to embark on this journey with them.”

Sahil Shah, WATConsult’s managing partner, shared that they are happy to have the opportunity to partner with CarDekho and they cannot wait to build a dynamic brand presence for them. 

“Our strategy is to enhance the top of the mind recall that the brand has created by applying creative, new age thinking and a strong storytelling narrative,” said Shah.

India – Due to the uncertainty and fears brought about by the pandemic, there has been a decline in people’s mental health, and with this, Indian insurance firm Bajaj Allianz General Insurance has launched a new campaign to emphasize the need for helping friends, family, and colleagues struggling with anxiety. 

In partnership with WATConsult, the digital marketing arm of hybrid digital agency Isobar, Bajaj Allianz General Insurance’s ‘Unloop the Loop’ campaign highlights the psychological phenomenon of constantly being stuck in a negative thought loop. The 4-film campaign aims to create empathy for the ones undergoing such loops every other minute of their lives. Each loop video is centered around a different pain point – relationship, work, and general wellbeing, and the notable pace of copy clubbed with looping visuals seeks to nudge the audience to act upon the call to action.

The campaign leads audiences to a downloadable kit with a step-by-step guide to initiate the mental health conversation, simplifying the process of reaching out.

Tapan Singhel, Bajaj Allianz General Insurance’s CEO and managing director, said that people have been anxious and uncertain because of this virus which has affected millions across the world, and as a brand, they needed to step in and say that they do care and so do the people around.

“I’m sure that this mental healthcare kit will act as a guide and make people open up, but most importantly restore hope to emerge stronger from this and every crisis we face in the future,” said Singhel.

Meanwhile, Heeru Dingra, the CEO at Isobar India, said, “All of us have been stuck in the loop of negative thoughts at some point in our life. But the intensity varies for each one of us. It is imperative to welcome these life-saving mental health conversations and act as a safe space for each other.”

Sahil Shah, WATConsult’s managing partner, commented, “I believe that empathy is an understated value. It can bridge the gaps between the listener and the worrier. Just this one simple act has the most powerful effect on the one who has been struggling to unloop the loop themselves. And I believe we have taken one big step forward through this campaign.”

India – WATConsult, the hybrid digital agency from the Isobar India group and within the dentsu network, has elevated Sahil Shah, the agency’s former chief business officer (CBO), to the role of managing partner.

As one of the key founding members of the organization, dentsu said that Shah has played a significant role in shaping and building the agency since 2009. 

“He has moved from strength to strength, successfully cultivating a culture of creativity and innovation within the agency,” said dentsu.

It is under Shah’s ‘hawk-eyed’ leadership alongside his team’s ‘powerful’ guidance that WATConsult has grown to become one of the most accoladed agencies in India over the last decade. 

Some of the awards that the agency has won in the recent period include the GRAND PRIX at Prague International Advertising Festival, the Grand Emvie & Gold Effies for Racold’s #MindYour Language, an Emvie Gold for SBI Life’s Thanks a Dot, and a Gold at Shortys for Starbucks’ Barista Call Out. To date, WATConsult has brought home 11 Agency of the Year titles.

In his new role, Shah will continue to report to newly appointed CEO of Isobar India group, Heeru Dingra, and will spearhead the agency operations. Shah will also be responsible for bringing in new business for the agency.

Speaking on his new role, Shah said, “After spending a decade and more in building this agency, my heart fills with pride as I watch it grow stronger each day. The digital landscape has certainly evolved and the teams at WATConsult have kept pace with this change by delivering some path-breaking campaigns. 

“As we move towards our next phase of growth as a network, my team and I look forward to taking on this new journey with power and gusto,” added Shah.

Meanwhile, Dingra comments, “Sahil is one of our strongest assets. His expertise in managing clients and the team is commendable. A great team leader, Sahil, along with the talented workforce at WATConsult, will continue to bring in new creativity to ensure persistent growth of clients. Together, and as a network, we are ready to explore a new pathway to our future.”

Just recently, dentsu India has bolstered its digital, experiential, and pr capabilities under the Isobar India group, comprising Isobar India and WATConsult, and the PR agency, Perfect Relations. 

The change is part of the network’s global plan to transform into the world’s most integrated group by 2024.