Sydney, Australia — Alida, a Total Experience Management (TXM) software company, has announced the upcoming launch of its new data centre in Sydney in winter this year. 

The new Sydney data centre, which will cater Australian and New Zealand customers, enables an increase in data performance and speed in these regions. It also promises to aid global organisations operating or looking to expand within the Oceanic region. Having locally available data will enhance the data collection process and efficiently meet clients’ regional compliance requirements. 

Riaz Raihan, president of products and engineering at Alida, believes that customer centricity lives at the heart of Alida’s business priorities and is the driving force behind this exciting new data centre.

“We made the decision to launch this service expansion after carefully listening to our customers and taking action on their desired data needs. We look forward to offering our customers in Australia and New Zealand a local CX solution that yields high performing and reliable data collection services,” said Raihan. 

Meanwhile, Steven Medeiros, SVP and general manager at Alida APAC, shared that Alida’s expansion in Australia will enable their clients to build better engaged and online communities for ongoing customer feedback.

“Working together with our local partners, we are in a great position to help organisations across Asia Pacific to improve their customer experience, accelerate innovation, increase revenue, and mitigate decision risk,” said Medeiros. 

Singapore — Alida, the Total Experience Management (TXM) platform, has announced the technology-driven customer experience (CX) consulting company Blink CX has become a member of its Partner Network to deliver elevated CX solutions to organizations in the Philippines.

Blink CX specializes in assisting organizations to achieve a ‘customer-first’ agenda to drive desired financial and operational outcomes. Through tailored advisory services, data science, and access to global CX technology platforms, Blink CX is able to maximize the value of its customers’ CX investments during every stage of the life cycle. With the implementation of the Alida TXM platform and Blink CX’s consultancy, customers will be able to address CX pain points and gain truly actionable insights to ensure a strong growth momentum and long term business success.

Darwin Clark Jacquez, COO and vice president of sales of Blink CX, said, “Partnering with Alida will enable both companies to leverage each other’s strengths to deliver value to customers in the areas of Experience Management. There is great synergy between Blink CX capabilities and Alida value propositions that will help companies build loyalty from its customers.”

Steven Medeiros, SVP and general manager of Alida APAC, commented that they are thrilled to work with a partner who is dedicated to innovation and strongly embodies what it means to put the voice of their customer first.

“We look forward to creating a strong partnership with Blink CX that will not only deliver industry-leading CX solutions but also provide an end-to-end personalized experience that enables brands to achieve their desired growth results,” Medeiros said.

The Alida Partner Network enables growth for organizations of all sizes by providing the software, enablement and expert support needed to put customers’ truth into action. As an established player in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients.

Commenting on the addition of Blink CX to the network, Gary Smith, SVP channel and partner alliances of Alida, shared, “We are happy to partner with Blink CX to offer organizations across APAC an exceptional solution to elevate their customers’ experiences.”