Tag: Tra Mongkut

Thailand – Tra Mongkut, a Thai fertiliser brand, has teamed up with VML Thailand and upcycling expert Sackitem to launch an innovative campaign that turns used fertiliser bags into a stylish, functional streetwear collection tailored for the agricultural community.

Titled ‘AFF: ALL FOR FARMERS,’ this farmer-focused fashion campaign highlights the impact of creativity and purpose-driven marketing. By transforming Tra Mongkut’s 18-8-8 fertiliser bags into a stylish and practical collection, it demonstrates that sustainability can seamlessly merge with modern design.

The upcycled streetwear collection features functional and stylish pieces tailored for farmers. The AFF Bag is a spacious yet lightweight crossbody bag with multiple compartments and secure zipper pockets for heavy loads. The AFF Hat offers sun and rain protection, complete with ventilation and pockets for tools. The AFF Vest is a brightly coloured utility vest designed for visibility and functionality, while the adjustable AFF Apron includes pockets for various tasks, ensuring a secure fit for all sizes.

Prasert Maekwatana, chairman of the executive board and acting managing director for Terragro Fertiliser Co., Ltd., emphasised that the initiative goes beyond fashion; it aims to celebrate and support the backbone of Thailand’s economy.

“Thai farmers are vital to the agricultural sector and serve as the backbone of our nation. Tra Mongkut is committed to providing creative solutions that uplift and empower these essential contributors. And our previous initiatives, like the ‘Shelter Signboard’ campaign and the ‘Lifecover Loincloth’ have demonstrated our commitment, winning international acclaim while significantly benefiting farmers,” Maekwatana shared. 

Chatchai Butsabakorn, executive creative director at VML Thailand, added, “For the ‘AFF: ALL FOR FARMERS’ initiative, we worked closely with Sackitem from concept development through to production. Our primary focus is on delivering tangible benefits to farmers, ensuring our designs meet their practical needs. The outcome is a range of essential tools suitable for all agricultural practices and versatile enough for daily use—from market trips to family outings.” 

All of ‘AFF: ALL FOR FARMERS’ collection pieces are available for purchase worldwide on platforms such as Shopee, Lazada, and TikTok Shop, making sustainable style easily accessible to a global audience.

Bangkok, Thailand – Tra Mongkut, a fertiliser brand in Thailand known as Terragro Fertilizer, has launched its newest campaign that aims to look after the welfare of the local farmer population–by giving them signboards as a way to combat heat.

Called ‘Shelter Signboard’, the signboard is custom-made and researched to reduce heat from the scorching sun by 3°C – 4°C. Its reflective paint reflects back direct sunlight allowing shelter for farmers whilst they work on the fields.

This campaign, conceptualised alongside creative agency Wunderman Thompson Thailand, kicked off with 20,000 signboards being handed out to farmers nationwide within 1 month. Sales representatives from Tra Mongkut joined the fields to greet the farmers and provided demonstration and education on the usage of these Shelter Signboards. 

In addition, to share their sincerest gratitude to all these farmers feeding the nation with their sweat and tears, these signboards were printed with messages of cheers and appreciation for their hard work.

Jakkrit Charupong, product group manager, Tra Mongkut, said, “Thailand is one of the leading rice producers and one of the dominant food-producing countries of the world. Thai farmers play a major role in the agricultural sector which has long been the real backbone of the country. That is why we at Tra Mongkut are committed to providing insights and solutions that will inspire and enable a better living for Thai farmers to achieve a healthier and more sustainable living in Thailand’s agriculture industry.”

The campaign generated positive news that even the Thai government also joined in to support their innovation by taking this initiative nationwide and focusing more on the health of farmers.

Meanwhile, Park Wannasiri, chief creative officer at Wunderman Thompson Thailand, added, this campaign is interpreted as a whole new way to look at innovation: being a new, simple solution but truly helped and embraced by real users. 

“As a brand leader, we need to build more than just awareness but go for brand action that shows our support to the local farmer community. When we launched the campaign and consumers started to create their own version of our Signboard, we knew then that this made the right impact. Thank you to the brand and research team for knowing what their consumers really need,” Wannasiri said.