Tag: Toyota Motor Asia

Singapore – Toyota Motor Asia, in partnership with VIRTUE Asia, has launched the next evolution of its regional brand platform, ‘Move Your World’, reinforcing its commitment to progress, inclusion, and empowerment across Asia.

Initially a regional initiative supporting Toyota’s ‘Mobility for All’ vision, ‘Move Your World’ has grown into a broader cultural movement, reflecting the brand’s six-decade presence in Asia and its focus on inclusive progress.

VIRTUE Asia developed a unified narrative for ‘Move Your World’ by drawing from youth movements and grassroots collectives across Asia, shaping a platform that fosters collaboration in talent, creativity, and innovation.

As part of the campaign, a live art installation will debut at the Bangkok International Motor Show, the region’s largest automotive event, bringing the ‘Move Your World’ vision to life.

Thousands of red arrows, each representing an attendee, will move dynamically in real-time, forming a collective artwork that symbolises community and shared movement. This immersive experience turns every visitor into an active participant, reinforcing the idea that progress is achieved together.

Enhancing the physical launch, the regional brand film showcases creativity’s role in sparking innovation and shaping new ideas. Emphasising the power of collective ingenuity, the film will be broadcast across key markets in Asia.

Chloe Fair, client services director at VIRTUE Asia, said, “To place Toyota inside culture, the creative strategy was structured around the four key elements of any successful cultural movement – a symbol, a rallying cry, a high-impact moment and a community engagement plan, transcending the typical marketing model of brand campaigns.”

Early last year, Toyota Motor Asia appointed VIRTUE Asia to lead the ‘Move Your World’ campaign, overseeing strategy, creative, production, and distribution across launch activations, regional brand assets, and a culture-focused program spanning social, content, and communities.

In the second half of 2025, ‘Move Your World’ will expand its community engagement efforts in Asia through music. Toyota plans to collaborate with cultural figures to develop community-driven initiatives, using music as a platform for self-expression and connection among the region’s younger generation.Preston Tan, leading vice president of Toyota Motor Asia, shared, “Move Your World reaffirms our commitment to driving progress and inclusion throughout Asia. It’s about inspiring individuals, fostering connections, and empowering communities to achieve their full potential. As we embark on this next phase, we’re challenging perceptions, redefining boundaries, and building a future where everyone can thrive and move forward together.”

Singapore – Toyota Motor Asia has partnered with Dentsu Creative Singapore for the latest phase of their global corporate initiative, ‘Start Your Impossible’, celebrating the journeys of 11 exceptional Global Team Toyota Athletes (GTTA) from Asia.

Themed ‘Our People are Our Strength,’ Toyota Motor Asia’s regional olympics and paralympics campaign highlights the crucial role of community in shaping these athletes into ‘Dual Heroes’—individuals who excel in their sports while driving positive social change.

Conceptualised by Dentsu Creative and directed by acclaimed filmmaker Nicolas Lam, with production partners Directors Think Tank, the campaign features a series of three films. These films introduce the athletes and showcase how their communities have supported their journeys and growth. 

With nine of the 11 athletes competing in the upcoming Games in Paris, the Team Toyota Asia athletes represent a diverse range of sports, including athletics, para swimming, para powerlifting, table tennis, and more. The campaign films authentically and beautifully capture the origin stories of these remarkable athletes.

The latest campaign asset is a series of 11 short, 15-second films dedicated to the Dual Heroes, highlighting each Team Toyota Asia athlete as a champion of both sport and social good. This is further complemented by key visuals strategically placed in out-of-home locations and across digital and social platforms throughout the region.

Fans can also support their athletes on the Start Your Impossible website and look forward to interactive social activations in Asia. The campaign, running across 17 regional markets, aims to inspire audiences worldwide with stories of perseverance, community support, and the pursuit of excellence.

Kenix Loh, deputy general manager at Toyota Motor Asia, said, “Toyota Asia launched the Start Your Impossible global corporate initiative in 2018. Throughout the years, we have partnered with athletes who are not only passionate about sports but also desire to be agents of change to create a better world. We wish our dual heroes all the best on the biggest global sporting platform. Team Toyota members will be cheering for them.” 

Speaking on the campaign, Prema Techinamurthi, managing director of Dentsu Creative Singapore, also shared, “We are honoured to be a part of the Start Your Impossible programme, and it has been a privilege collaborating with Toyota Motor Asia and the GTTA in this process. It is a proud moment for us to have a chance to tell the uniquely Asian story of our Team Toyota Asia Athletes.”

Stan Lim, chief creative officer of Dentsu Creative Singapore, added, We’ve been privileged to witness the GTTA’s inspiring journey firsthand. These are important stories to tell, and we hope the films will inspire viewers to start their own impossible.”

The 11 Team Toyota Athletes are a diverse group from across Asia, each excelling in their respective sports. From India, Murali Sreeshankar competes in athletics, while Indonesia’s Ni Nengah Widiasih participates in parapowerlifting. Malaysia is represented by Abdul Latif Romly in long jump-paralympic athletics, and Nepal by Nabita Shresta in table tennis. 

Meanwhile, Pakistan’s Arshad Nadeem excels in athletics, and the Philippines boasts two athletes: Carlos Yulo in artistic gymnastics and Ernie Gawilan in para swimming. Singapore’s Toh Wei Soong is a para swimmer, and Thailand has two athletes: Kunvalut Vitidsarn in badminton and Pongsakorn Paeyo in wheelchair racing—para athletics. Vietnam’s Lê Văn Công rounds out the team, competing in parapowerlifting.