Tag: Talend

Singapore – Philippine electric company Meralco has tapped system software company Talend as part of the company’s customer-centric digital transformation. Meralco will leverage Talend’s Data Fabric in order to deliver healthy data and enable advanced analytics through its new data platform.

The electric company’s data-driven strategy plans to improve its data insights and drive innovation across the organisation to further level up customer experience and operations.

To help the company navigate the rapidly changing market conditions, Meralco embarked on its digital transformation journey in 2020 with a solid data driven strategy to power customer centricity through data. It implemented the Meralco Data Platform (MDP) to improve customer experience, service delivery, and operational efficiency. 

Through the MDP, Meralco is revolutionising its data collection, processing, and utilisation, to serve as the unified business intelligence and analytics platform that leverages its data to extract information and insights.

The MDP is a significant milestone in Meralco’s data driven strategy as this is consistent with the strategic directions of Meralco President and CEO Atty. Ray C. Espinosa, which is to elevate the utilisation of data and technology to advance the company’s goals of delivering value to the business and providing excellent customer service.

Meralco also uses Talend to broaden data access and offer a self-service platform for business users to consume quality data. With Talend, Meralco has innovated and modernised its data infrastructure, supporting a new data lake, data warehouses, data science workbenches, and the rationalisation of a business intelligence platform.

Rocky D. Bacani, first vice president and head of information, communication, technology and transformation at Meralco, said, “By unlocking the value of information to insights and harnessing the connected intelligence across Meralco, we bring to light where and how we can drive exceptional service to our customers, streamline our internal operations and create new opportunities for innovation – fully recognizing the power of data as an enabler of business growth.”

Meanwhile, JJ Tan, regional director for Asia at Talend, commented, “The energy sector demonstrates that it is one of the most strategic industries for global economic recovery in this post-pandemic period. Meralco, with Talend, is treating data as an asset and working to extract as much value from it as possible. We’re delighted to support Meralco in its effort to deliver healthy data across the organisation. By embracing the power and capabilities of a modern data platform, Meralco is well placed to meet the rapidly evolving needs of the markets and customers.”

Singapore – Despite the critical importance of data in businesses, nearly all of business leaders in Asia Pacific admit to be challenged in using them to their advantage in creating significant business decisions, new data from a survey from data integration company Talend.

According to the global survey, 96% of APAC respondents admit to such practice, while 76% of APAC respondents admit to using it everyday, and 35% of APAC respondents admit to not using data for their business decisions.

Such practice of data usage is best manifested in the behavior of the respondents in dealing with creating data deliverables based on the saturation of data, as 45% of APAC respondents are able to create timely deliverables. For Tabled, there is a stark difference between data-saturated and data-driven. Companies have more access to data than ever before, but there’s very little way to make sense of it. Data management companies have been offering to solve these problems for years — but they’re focused on the mechanics of data like moving it and storing it.

Christal Bemont, CEO at Talend, notes that most business leaders’ relationships are deemed ‘unhealthy’, considering the fact that only 45% of APAC business leaders trust the data they are working with, and 35% of APAC respondents say that they are still making decisions based on gut instincts.

“The reality of data is falling well short of the industry’s vision. Data management, which largely focuses on moving and storing data, doesn’t take into account the overall health of data. Therefore, in trying to manage data, all companies are creating digital landfills of corporate information. This has to change. Our vision of data health is the future because it recognizes the fundamental standards that are critical for corporate survival,” Bemont explains.

In terms of data health, Talend also revealed that 13% of APAC respondents do not think that their company’s investments in data management is worth it, and 40% of APAC respondents report that there are no standards for data quality at their company.

Despite the negative light, 75% of APAC respondents state that they would like to make the majority of their decisions based on data.

Meanwhile, in terms of corporate objective, factors such as decreasing operation cost (40% of APAC respondents), monitoring performance (71% of APAC respondents), customer experience improvement (76% of APAC respondents) and increasing revenue (53% of APAC respondents) are driving forces to push APAC business leaders into utilizing significant data.

To drive such data use among APAC executives, factors such as ensuring data quality (56% of APAC respondents), making data available to the right person (47% of APAC respondents), ample skilled resources (52% of APAC respondents), and meeting security and compliance standards (49% of APAC respondents) must be met to ensure smooth process of data utilization.

Around 97% of APAC respondents agree to a certain extent that there should be cross-industry standard metrics to assess the quality of all enterprise data.

Interestingly, Talend noted that globally, sales and marketing teams are the least data-driven departments, as nearly half of sales and marketing executives (48%) make the majority of their decisions without data. Meanwhile, the finance department follows closely with 44% of finance executives reporting that they make the majority of their decisions without relying on data.