Sydney, Australia – Digital marketing company Delacon has partnered with analytics platform Tableau to integrate its call analytics technology with the Tableau platform. This in turn provides marketers with actionable insights and the capability to measure return on marketing investments across channels.
In addition, the integration of Delacon’s call analytics technology will feed rich call data into the Tableau platform which may then be matched against other data points to enable more effective marketing decision making.
Michael Center, CEO at Delacon said, “We are excited to be partnering with Tableau to help companies make more informed business decisions driven by data. Our call tracking data will enhance data sets in Tableau, delivering a solid solution for marketers to measure ROI from digital spend and marketing activities across channels.”
Meanwhile, Brian Matsubara, vice president, global technology alliances at Tableau, commented, “Delacon shares Tableau’s view that data should be leveraged to make informed business decisions. The integration of Delacon’s call analytics data enables customers to better gauge the effectiveness of their marketing resources. We welcome Delacon’s expertise in call analytics to the Tableau ecosystem.”
Delacon’s call tracking solution helps determine which marketing channels are producing the most calls, enabling optimisation of the right channels ensuring return on advertising spend.