Tag: social media platforms

Singapore – Singaporeans are using more social media platforms monthly, despite the overall decline in their average time spent online, according to Meltwater and We Are Social’s report. 

According to the report, the average Singaporean uses 7.2 social media platforms monthly, increasing by 4.3% from last year. However, daily time spent on social media has dropped by 8.4% to 2 hours and 2 minutes. 

Out of the top ten most downloaded mobile apps in Singapore, social media platforms accounted for six spots. TikTok remains the top platform consuming users’ time, averaging 34 hours and 29 minutes per month. YouTube ranks second, with users spending an average of 29 hours and 45 minutes monthly.

WhatsApp is the most preferred platform, used by 80.1% of Singaporeans monthly, with 30.4% favouring the messaging app. Meanwhile, 15.3% prefer Facebook and 14.2% opt for TikTok.

Chat and messaging remain the most used apps and websites by Singaporeans (97%) followed by social networks (95.9%).

Additionally, social media advertising continues to grow, seeing a 15.9% increase in advertising spend while influencer advertising rose by 13.6%.

Nai Yen Wang, managing director at We Are Social Singapore, commented, “The latest Digital 2025: Singapore report highlights the impact that the emergence of newer platforms has had on social media consumption in the nation. With more platforms and less total consumption time, brands need to invest in smart social media strategies to ensure they stay top of mind with their target audience.”

Indonesia – The latest YouGov Profiles has noted that Tokopedia holds a 39% share among Indonesian consumers, securing its position as the second most popular e-commerce platform, trailing only Shopee, where a staggering 73% of customers have recently made purchases.

For context, Bytedance’s TikTok plans to return to the Indonesian e-commerce market by purchasing a majority share in GoTo’s Tokopedia for around $840 million. Following the Indonesian government’s prohibition of online purchasing on social media platforms, the firm was forced to close its social commerce service, TikTok Shop, in October. 

Analysing the broader market, Lazada captures the attention with a substantial 22% share among all consumers, ranking third in popularity. Other players, such as Bukalapak (6%), Blibli (5%), and Zalora (2%), follow suit.

For regular online buyers, Shopee emerges as the leading e-commerce platform with 77% popularity. In this category, Tokopedia (43%) and Lazada (24%) secure the second and third positions, while Bukalapak (7%), Blibli (6%), and Zalora (3%) also make notable appearances.

Zooming in on TikTok Shop users, the data indicates that 32% of them engage in shopping on Tokopedia. Although surpassing Lazada (23%), this percentage is notably lower than the overwhelming preference for Shopee, where a substantial 71% of TikTok Shop users make their purchases. As the e-commerce narrative unfolds, the data showcases a dynamic interplay of market forces and consumer behaviours, paving the way for potential shifts in Indonesia’s e-commerce landscape.

Two months later, the Indonesian ministry of trade announced that TikTok and Tokopedia will be launching a pilot program for e-commerce together. The project will take effect in the next months after extensive engagement with regulatory authorities.