Singapore – The Singapore Maritime Foundation (SMF) has launched its latest talent attraction campaign that illustrates the exciting and purposeful career pathways into Singapore’s global and dynamic maritime industry.
Titled ‘Choose Your MariTimeline’, the campaign uses an immersive digital experience to tell the career stories of four real-life maritime professionals with different educational backgrounds. The profiles include Ringo Tan, business development manager from A.P. Møller-Mærsk; Richard Tan, network planner at Ocean Network Express; Roshni Selvam, sustainability manager from the Maritime Port Authority of Singapore; and Jacqueline Lam, charterer from Rio Tinto.
The inclusion of the four maritime professionals emphasises the diverse pathways individuals, with or without direct experience, can take to enter the industry.
The campaign, featuring an industry exposure component, also invites jobseekers to enhance their domain skills or leverage transferable skills to contribute to Singapore’s maritime sector, a vital hub in global trade and the international supply chain.
‘Choose Your MariTimeline’ centres on an immersive microsite that brings each professional’s key career moments to life as they enter the maritime industry after graduating from diverse disciplines.
Participants can select a discipline and learn how each person’s unique skills, education, and accumulated work experiences create value in sustainability management, green fuel trading, chartering, and network planning roles through bite-sized video stories.
Participants on the microsite will have the chance to win the ‘MariTimeline VIP Pass’, an industry exposure experience organised in collaboration with multinational shipping company Ocean Network Express (ONE). Now in its second edition, winners of this year’s VIP Pass can board one of ONE’s vessels to learn about shipping technologies, have lunch with the chief executive officer, and network with senior maritime executives at the company’s global headquarters in Singapore.
A ‘Navigation Guide’, offering job seekers guidance in their maritime job search, will be made available on the microsite at a later stage of the campaign.
SMF’s latest campaign launches as Singapore transforms its maritime industry, developing a future-ready workforce equipped with new skills driven by the twin forces of decarbonisation and digitalization.
‘Choose Your MariTimeline’ is the latest addition to SMF’s larger talent attraction and industry branding campaign ‘Own Your Future’ aimed at youths and young adults.
Tan Beng Tee, executive director of the Singapore Maritime Foundation, said, “The maritime sector is dynamic and transforming. Therefore, the need to give youths and young adults an up-to-date understanding of the industry is a continuing quest. Building on the first two years of the successful Own Your Future campaign, the latest edition engages young Singaporeans in fresh and authentic ways by featuring real-life professionals whose pathways into maritime are sometimes unexpected and yet rewarding. The campaign illustrates this by spotlighting a global industry open to people of varied skill sets and perspectives, offering diverse roles and career pathways for professionals to thrive. I thank our partners from A.P. Møller-Mærsk, the Maritime and Port Authority of Singapore, Ocean Network Express, and Rio Tinto for working with SMF to share these stories.”
