Tag: SB19

Manila, Philippines – Pizza Hut in the Philippines recently launched a new ad campaign featuring popular Filipino boyband SB19. The new ‘Make It Great’ campaign is the brand’s attempt to reach out to the younger market segment. 

Chacha Juino, COO of PPI Holdings, said, “Pizza Hut is great barkada fare and given this, we wanted to make the brand more relevant by connecting to our younger market. We believe that SB19 can effectively connect with this young market, which makes them a perfect partner for Pizza Hut.” 

“SB19 is the hottest P-Pop band right now not just locally but they’re also being celebrated in the global scene with sold-out virtual concerts and millions of fans,” Junio added.

She also shared that the idea of getting SB19 came from Araneta Group Chairman Jorge Araneta himself. The Araneta Group is the owner of the Pizza Hut franchise in the Philippines.

According to Juinio, Araneta was very impressed by SB19’s virtual concert, which was held at the height of the COVID-19 pandemic.

Abigail Marzan, business director of Havas Media, which led in developing the campaign further explained that “the brand wanted to make itself more relevant. To do that, they needed to become younger and more ‘everyday’. SB19 had that massive and young appeal combined with their music makes them the perfect brand endorsers.”

The new Pizza Hut ad is about turning good times with friends into something great with the help of the delicious pan pizza. The TVC features Pablo, Josh, Stell, Ken, and Justin singing a new Pizza Hut jingle based off SB19’s hit song ‘Go Up’. A music video, which is an extended version of the ad, was also released. 

Integrated media and creative agency Havas Ortega said it was a “treat” to work with Pizza Hut on the new campaign. After being away from their friends for more than two years, young people are craving to reconnect ‘IRL’, and the agency wanted to be part of those moments, expressed its Executive Creative Director Angie Tijam-Tohid.

She adds, “So, we designed the campaign to be a delightful experience in every way for our audience. The video is a feast for the senses – a hit track, enjoyable dance choreography, and the young idols having fun while prepping pizza. After watching, it will really make you crave for your fave Pizza Hut [flavours]. That’s why we’ve made it easier for our viewers to get their fill simply by scanning the QR code at the end and have it delivered to their doorstep — it’s a music video they can directly order from.”

Tohid also hinted that this is just the start of the collaboration and that more “treats” will be coming out in the future.

Manila, Philippines – The Philippine arm of e-commerce platform Lazada has announced that Philippine pop group SB19 is the brand’s newest brand ambassador in the country.

The all-boys group, composed of five members Sejun, Stell, Josh, Justin, and Ken, will join existing Lazada brand ambassadors actress Kathryn Bernardo, and social media star Jeremy Sancebuche, also known as ‘Mimiyuuuh’.

The group SB19 is known for their tracks “Alab”, “Go Up” and “Hanggang Sa Huli”.

“We are very honored and happy to now be part of the Lazada family. We are truly grateful for the opportunity to represent the brand we truly admire,” SB19 stated in Lazada Philippines’ press statement.

The new brand ambassadors will premiere on Lazada Philippines’ ongoing campaign #NasaLazadaYan, where they will join fellow brand ambassador Mimiyuuuh on January 20 for the launch of Lazada Philippines’ music video of the campaign.

“With their vibrant, encouraging, and unique individual personalities, SB19 definitely lends their energetic and fresh youth to our already dynamic roster of Lazada Ambassadors in the Philippines. We hope that our customers would also be inspired by the band’s enthusiasm and passion,” said Neil Trinidad, Lazada Philippines’ chief marketing officer. 

The newest marketing campaign encourages online shoppers of the platform to shop conveniently for the best products, price points, brands, and sellers through Lazada’s smart ranking where suggested products are ranked based on the preference and experiences of millions of shoppers, as well as Lazada’s unique personalization technology where relevant products are recommended based on the shopper’s search behavior.

“With shopping behaviors of Filipinos dramatically shifting online since the onset of the pandemic, Lazada remains committed to providing the best service and shopping experience to our customers. With Nasa Lazada Yan, we want to provide Filipinos the ease of finding what they need to tackle their to-do lists all with the help of the Lazada app,” Trinidad added.