Marketing Featured Southeast Asia

Communications agency Redhill to manage launch of new Kimpton Kitalay Samui resort in TH

Singapore – Redhill, the Singapore-headquartered public relations and communications agency, has recently won the account for the launch of Kimpton Kitalay Samui, the first resort in Thailand under IHG Hotels & Resorts’ luxury boutique brand, Kimpton Hotels & Restaurants.

The remit entails the agency to plan and execute a full launch strategy. This is the second Kimpton hotel in Thailand following the brand’s debut in October 2020 of Kimpton Maa-Lai Bangkok, which Redhill also managed the launch of.

“We are thrilled to be working with the Kimpton brand once again to further its distinctive hospitality concept in Thailand,” said Tavy Cussinel, managing director of Redhill. 

“Redhill and Kimpton Kitalay Samui have a shared interest in communicating a differentiated stay experience driven by the power of human connection,” added Cussinel. 

The resort’s name is derived from two Thai words, which are ‘kita’, meaning ‘song’ or ‘singing’, and ‘lay’, which translates to ‘sea’ and which tries to encapsulate the spirit of the local community. ‘Kitalay’, thus, is meant to stand for ‘a joyous ode’ by Kimpton celebrating the ‘siren song’ of the sea as well as ‘the warmth’ of human connection and community in an ‘idyllic escape’. This branding, the agency said, is woven into every aspect of the resort. 

The 138-key luxury boutique beachfront property on Choengmon Beach will open later this year. The resort features luxury pool villas with direct access to the beach and guestrooms with private access to the pool or the views over the Gulf of Thailand. 

This luxury boutique resort aims to conjure the romance of a village that is ‘intimately’ connected to the sea through a combination of contemporary design and traditional accents.

Michael Janssen, general manager of Kimpton Kitalay Samui, said, “Kimpton Kitalay Samui will be our take on the return of the Samui way of life, and celebrate adventure as well as a taste of village living through the resort experiences, four restaurants, and bars.”

On the new partnership, Janssen commented, “It was absolutely vital to us that we work with an agency that fully understands our dedication to thoughtful curation and meaningful, unscripted, and ridiculously personal guest experiences.” 

Last June, Redhill entered MARKETECH APAC’s top stories for its new senior appointments

In an exclusive interview, the agency’s CEO and Founder Jacob Puthenparambil shared how Redhill has always eyed for the global name despite starting out as a boutique agency. 

“We knew from day one that we didn’t want to be a boutique agency. We’re going to fight the big boys,” said Puthenparambil. 

Established in 2014, the agency is embedded in Southeast Asia, with a reach that extends to Northern Asia, Europe, Australia, UAE, and the US. The agency is currently present in 17 countries.