Marketing Featured East Asia

Young Japanese consumers discuss investment, asset management more than ever

Tokyo, Japan – Investment and asset management has become the norm for people to grow their money, and more and more young people in Japan are showing interest in these topics and discussing them more frequently with their peers, new research from comprehensive real estate service platform RENOSY shows.

More than 70% of the young people in their 20s interviewed say that they do discuss asset management with their friends while only 30% of the older generation in their 50s discuss it. In addition, around 60% of interviewees in their 20s said that they do not worry about the assets build-up arrangement they are doing for now.

However, around 80% of the people interviewed answered that they feel they do not have enough money to support their lives after retirement relying on pension only.

In terms of the average amount they are willing to spend on investing, the average amount of investment for the younger generation is about ¥50,000 per month, while the older generation responded to an average of ¥150,000 per month.

“Since asset management will become part of the new high school curriculum starting from April 2022, we are expecting to see the younger generation become more cautious and familiar with money,” RENOSY said in a press statement.

In terms of the woes of the respondents in regards to having enough money to support investment after their retirement, the company remarked, “As people tend to live longer nowadays, the issue of finance after retirement will become a more and more serious problem for most people. As a result, we could see from the research result that 87% of the people we interviewed feel anxious about the financial arrangement after retirement.”