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Tag: privacy

Surfshark’s thought-provoking ‘naked people’ campaign highlights social media privacy concerns
Surfshark’s thought-provoking ‘naked people’ campaign highlights social media privacy concerns
Posted on October 2, 2024
by Teddy Cambosa
The signs read “Don’t strip users of their privacy” and “Don’t leave your users naked”. The campaigners visited several busy areas across London, including the offices of major tech companies, to amplify their message.
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What's NEXT: Redefining the ‘value’ of customer data as privacy tightens and cookies crumble
What's NEXT 2023: Redefining the ‘value’ of customer data as privacy tightens and cookies crumble
Posted on December 12, 2022
by Teddy Cambosa
In this newest 'What's NEXT' thought leadership article, Billy Loizou of Amperity reveals some of the top trends organisations need to consider when it comes to managing and unlocking the value of their customer data.
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50% of Gen Zs say they have control over personal data
Only half of Gen Zs say they have control over personal data
Posted on June 8, 2022
by MARKETECH APAC
New report reveals Gen Z ranks online privacy as being ‘less important’ to them than other generations.
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UnionBank
UnionBank holds SELYADO 4.0 event to help MSMEs boost customer privacy efforts
Posted on June 3, 2022
by MARKETECH APAC
This year’s SELYADO focuses on engaging micro, small, and medium enterprises (MSMEs) in relevant discussions that will help them protect their customers’ privacy and data.
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MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world 
MARKETECH APAC webinar discusses how loyalty strategies will drive greater returns in cookie-less world
Posted on May 17, 2022
by MARKETECH APAC
Together with marketing leaders from SEA, the webinar discussed how loyalty marketing presents to be a viable solution in a world without cookies.
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Five ways marketers can satisfy their ‘sweet tooth’  in a cookie-less world
Five ways marketers can satisfy their ‘sweet tooth’ in a cookie-less world
Posted on April 27, 2022
by MARKETECH APAC
Brands are facing their biggest challenge yet — balancing customers’ desires for personalised interactions while fiercely protecting customer privacy.
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MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
MARKETECH APAC to explore how loyalty marketing can be key to a cookie-less world in upcoming webinar
Posted on April 11, 2022
by MARKETECH APAC
How can loyalty marketing be key in successfully navigating a cookie-less world? Join us this April 28 in an industry discussion as we delve into the topic.
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Cheetah Digital unveils key trends on relationship marketing–from loyalty to messaging
Cheetah Digital unveils key trends on relationship marketing–from loyalty to messaging
Posted on March 16, 2022
by Teddy Cambosa
The latest marketing index from Cheetah Digital covers topics ranging from privacy in advertising and loyalty messaging.
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Two-thirds of SG marketers expect about 25% drop in revenues over loss of third-party cookies
Two-thirds of SG marketers expect about 25% drop in revenues over loss of third-party cookies
Posted on November 8, 2021
by MARKETECH APAC
The study also found that almost 60% of publishers anticipate a reduction in the workforce brought by revenue loss. 
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Blis-Global-Advertising-Campaign-Data-Drought
Blis’ latest campaign emphasizes the metaphor of an impending ‘data drought’
Posted on September 20, 2021
by Teddy Cambosa
The latest campaign from Blis alludes to the shifting industry strategies to a privacy-first advertising endeavor.
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