Singapore – Hoppr, a CTV platform that provides premium TV ad space with a unique “first in market” guaranteed view, announced its partnership with Magnite, an independent sell-side advertising company. Together, they hope to give local buyers access to a new category of premium merchandise on the TV menu guide.
The TV menu guide is a brand-new area on the TV unit where advertising is now available because of Hoppr’s technology. To guarantee marketers that their advertising is seen, it only activates advertisements when customers hold a remote. Furthermore, Hoppr gives marketers access to unmatched data, performance insights, and targeting information about the households that interact with the advertisements.
Hoppr will be able to provide this inventory programmatically for the first time by utilising Magnite’s technology. Through this partnership, advertisers will have more access, allowing them to interact with customers on the living room’s main screen.
Speaking about the partnership, Gavin Buxton, managing director, Asia at Magnite, said, “As competition increases across the CTV landscape, Hoppr is creating new opportunities to help media owners make the most of their assets and revolutionising TV advertising through its innovative technology. We’re excited to be their first programmatic partner as they embark on their global journey, beginning in Singapore, and look forward to working with them to drive increased capabilities for their cutting-edge CTV supply.”
Meanwhile, Joe Prusz, CEO of Hoppr, stated, “We chose to partner with Magnite, the leading supply-side company for premium CTV publishers globally. They will provide Hoppr with scale and reach in Singapore, our first market. We are committed to delivering ultra-premium inventory from Singapore’s premium triple play operator StarHub, through next-generation engagement combining the best of linear, digital and data.”
He added, “As advertisers get closer to supply and desire publisher-direct relationships, Magnite’s industry-leading technology makes it easy for the largest advertising companies to engage directly with us through programmatic. We know that TV remains the greatest medium to tell a story, using sight, sound and motion. It is only through our tech that households can be targeted with precision, using data insight to curate an audience that is guaranteed to watch the ad.”