Tag: Paralympics Australia

Australia – Independent creative agency SLIK has unveiled a unique virtual seat and stadium experience for Paralympics Australia. This innovative platform is designed to engage and educate fans through interactive play while significantly boosting fundraising efforts for the athletes.

Building on the success of Paralympics Australia’s Tokyo 2020 fundraising campaign, SLIK has expanded beyond mere virtual seat purchases. The agency has introduced an immersive virtual stadium, allowing fans to play and explore, bringing them closer to the Paris Paralympics experience.

Through this virtual stadium, users can explore Paralympians’ stories, view supportive messages, watch exclusive behind-the-scenes content, browse Paralympics merchandise, and interact with other players in an engaging and dynamic virtual environment.

SLIK also collaborated with para-athletes and consulted with usability and accessibility experts to ensure that accessibility was central to the virtual experience.

Speaking on the launch, Cameron Murray, Paralympics Australia’s interim CEO, said, “The innovative experience brings a new level of support and engagement to fans—all while delivering essential funding for our organisation, which is vital to the sustainability of para-sport in Australia. SLIK’s creativity, innovation, and enthusiasm for the project were critical in shaping the experience.”

Kyle Bennett, co-founder and head of technology at SLIK, added, “We’ve worked hard to raise the bar for donation campaigns, turning a one-way purchase process into an engaging virtual experience. We couldn’t be more proud to be helping Paralympics Australia in their mission to transform lives through the power of sport.”

This launch follows Paralympics Australia’s appointment of SLIK earlier this year. The partnership aims to create a distinctive virtual experience set to debut before the Paris 2024 Paralympic Games, with the goal of supporting their fundraising efforts.

The virtual stadium and seat experience can be accessed through Paralympics Australia’s official website. 

Australia – SLIK, an independent creative agency, has added Paralympics Australia to its client portfolio after a successful pitch. They got the opportunity to help Paralympics Australia meet its fundraising goals by developing a unique virtual experience that will debut before the Paris 2024 Paralympic Games. 

The platform, which aims to improve lives by the force of sport, will act as an online fundraising portal to support both existing and future Paralympians in achieving their athletic goals. 

Speaking about the partnership, Cameron Murray, Paralympics Australia’s head of commercial, communications and brand, said, “We’re excited to be working with SLIK to build on the success of our existing fundraising programs,” he said. “This innovative solution will deliver a new experience that will bring messages of support to athletes and engage audiences through content and a unique virtual experience – all while delivering essential funding for our organisation.”

Meanwhile, Kyle Bennett, SLIK co-founder and head of technology, stated, With a focus to put digital accessibility at the heart of the experience, we’re working with Paralympics Australia to gain vital insights from Australia’s Para-athletes, as well as useability and accessibility consultants, to ensure that accessibility is a priority. We’re excited about working on such an iconic event in the global sports calendar and feel the challenge ahead is a perfect fit for SLIK’s strategic combination of creativity and technology.”