Tag: ONE Championship

Singapore – Asia’s sports media property ONE Championship has announced Talisman as its agency partner for partnership acquisition and development efforts across several key categories.

Through the partnership, Talisman will work across the portfolio of ONE Championship products, including live events, broadcast content, and ONE Esports, to identify new partnerships and revenue streams in priority commercial territories.

Talisman plans to drive new partnership opportunities in the United States, Middle East, and Oceania, while also opening doors across ONE’s traditional markets across Asia.

Dharpan Randhawa, president of Talisman, shared, “ONE Championship has achieved so much over the last 10 years and are now at a very exciting inflection point. I can only describe it as a slingshot, pulled back and ready for release.”

“We will work together with their outstanding commercial team to create meaningful partnerships that will drive value across every touchpoint. We are proud to be a part of their journey to becoming an international powerhouse,” Randhawa adds.

Meanwhile, Hari Vijayarajan, chief commercial officer of ONE Championship, commented, “I have had the pleasure of working with Dharpan and his incredible team around the world for the last six months on a series of innovative, multi-year deals. 

Vijayarajan added, “I believe that we have a huge opportunity to unlock the value for IP rights holders in the brand sponsorship ecosystem, helping Talisman’s clients build leadership and affinity with our massive audience of Gen Y and Gen Z.”

Singapore – Asia’s sports media property ONE Championship has announced a multi-year partnership with luxury travel and lifestyle brand TUMI. This move will see TUMI as the official premium luggage partner of ONE Championship. 

The partnership includes live broadcast integrations and the development of a bespoke travel case and sling exclusively designed for the prestigious ONE World Championship belt. They will also work together on various exclusive marketing and branding activations throughout the duration of the partnership.

The ONE World Championship belt case combines a tough exterior with contoured angles as a nod to the martial arts legacy contained within. Utilising TUMI’s signature FXT Ballistic Nylon, a custom form-fitted EVA interior with suede lining, and an integrated stand, this innovative travel solution provides full 360-degree protection while in transit. An illuminated TUMI logo is the final touch to this modern design.

Meanwhile, the ONE World Championship sling will allow them to carry and store the coveted ONE World Championship belt wherever they go. Featuring TUMI’s FXT Ballistic Nylon, elevated leather detailing and a quilted interior for total protection, the sling reflects the signature design language of the TUMI Alpha 3 collection.

Chatri Sityodtong, ONE Championship’s chairman and CEO, stated that the ONE World Championship belt represents the journey of the greatest martial artists who reach the pinnacle of their sports through an unparalleled passion and dedication to excellence. 

“Our partnership with TUMI celebrates this achievement by honouring and protecting their most prized possession. I am thrilled to team up with a brand of TUMI’s calibre to elevate this experience for our athletes and fans watching around the globe,” said Sityodtong.

Victor Sanz, TUMI’s creative director, said that the ONE World Championship belt is a symbol of the relentless drive and dedication that ONE Championship athletes display in the pursuit of their craft. 

“As a world leader in luxury travel accessories with a particular focus on performance, TUMI is honoured to support and elevate the journeys of these amazing athletes and partner with a like-minded organisation that defines excellence in martial arts,” added Sanz.