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SME Featured Southeast Asia

TikTok, NTUC LHUB to launch digital marketing courses for small businesses

Singapore – Short-video sharing platform TikTok and Singapore’s national confederation of trade unions, National Trades Union Congress LearningHub (NTUC LHUB), have signed a Memorandum of Understanding (MOU), aimed at delivering quality training and resources in social media marketing and content creation for small businesses.

NTUC LHUB said that more small businesses turn to digital platforms to reach new audiences, and many are leveraging new age platforms such as TikTok which has exceeded 240 million users in SEA alone. From increasing brand awareness to extending their business reach, TikTok has played a key role in helping local micro-businesses to connect directly with their customers and grow their presence online.

The MOU will see NTUC LHUB leveraging its strong network within the Labour Movement and its associations such as the Freelancers and Self-Employed Unit (U FSE), Singapore National Co-Operative Federation (SNCF), and Young NTUC. In addition, NTUC LHUB will be working closely with TikTok to develop a suite of courses that empower content creators to grow their brand presence on social media platforms. 

To kick off the partnership, NTUC LHUB will begin running the TikTok-endorsed ‘Design Thinking for Social Media’ course in March 2022. The two-day course leverages design thinking concepts for social media content creation. Furthermore, the collaboration will translate into training courses that are applicable to all workers in due course.

Anthony Chew, NTUC LearningHub’s director of Infocomm Technology, commented that they are thrilled to be partnering with TikTok to empower Self-Employed Persons (SEPs) to navigate and keep pace with the rapidly changing social media landscape in order to create new business and employment opportunities. 

“Working closely with TikTok, NTUC LearningHub will be on the pulse of new trends and developments straight from the source, hence ensuring that our training in social media and digital marketing remains highly relevant, timely and spot-on for our learners. In addition, NTUC LearningHub is also uniquely placed within the Labour Movement ecosystem to support the outreach efforts to self-employed persons,” said Chew.

Meanwhile, David Jay Gomez, TikTok’s head of brand partnerships for SEA, noted that they are witnessing an increase in small businesses across SEA, leveraging their platform to drive tangible impact and they are deeply committed to using their platform to educate and equip their community with the relevant skills and training as they navigate the ever-evolving business landscape. 

“Through our partnership with NTUC LearningHub, we look forward to empowering more micro-businesses and freelancers to drive their business and Singapore’s digital economy forward,” said Gomez.

Jean See, the director of NTUC Freelancers and Self-Employed Unit (U FSE), said, “With continual learning support as a cornerstone of NTUC’s membership proposition, we are excited that U FSE and NTUC LearningHub will be jointly rolling out a ‘Community of Practice’ series to bridge classroom training with expert insights to empower members to stand out from the competition.”

Singapore citizens and permanent residents can enjoy 50% off the course fees, and are eligible for the utilisation of SkillsFuture credit and Post-Secondary Education Account (PSEA). Interested individuals can register for the ‘Design Thinking for Social Media’ course at NTUC LHUB website.

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Marketing Featured Southeast Asia

NTUC LHUB teams up with NTUC U SME, The FinLab, NP to launch ‘Reboot’ program for SMEs

Singapore – Singapore’s national confederation of trade unions, National Trades Union Congress LearningHub (NTUC LHUB), has signed a Memorandum of Understanding (MOU) with its initiative NTUC U SME, United Overseas Bank (UOB)’s innovation accelerator The FinLab, and Ngee Ann Polytechnic (NP) to officially launch the SME Digital Reboot program.

The program seeks to help 500 companies nationwide in enhancing their digital capabilities by the end of 2022, to help them stay relevant and competitive in a transformed business landscape.

The MOU sees NTUC U SME to initially leverage their broad network of Small Medium Enterprises (SMEs) and associations to boost outreach efforts. Then, with The FinLab’s expertise in supporting ASEAN SMEs with their business transformation journeys, the organization will provide companies the access to a range of digital resources and tools on The FinLab Online, which was designed to help SMEs to understand their business needs and to determine a sustainable digitalization strategy. 

Furthermore, NTUC LHUB and NP will provide training across five tracks including Digital Communication and Collaboration, Workflow Automation, Process Automation, Data Processes and Visualisation, and Digital Marketing. And lastly, to ensure that the learning can be applied effectively, the program includes on-ground implementation support through workplace learning sessions by NP lecturers, graduates, and students. .

The SME Digital Reboot program applies to companies of all sizes but will mainly focus on SMEs. As companies employ over two-thirds of the nation’s workforce, SMEs can contribute an estimated half of Singapore’s Gross Domestic Product. 

As the pandemic forced businesses to shift to online, many SMEs think of digital transformation as an exclusive measure that only larger companies can afford. Through the SME Digital Reboot, the parties aim to create a mindset shift in SME employers. The program can provide an upskilling for SME employees and help SMEs create sustainable business tools for them to adapt to changes. 

The program can also help synergize the unique strengths of key partners to uplift companies to keep pace with the age of digitalization. This will be done through an end-to-end solution covering needs assessment, curated training programs, and workplace learning sessions.

During a pilot program, 40 companies have benefited from the ‘reboot’, turning digital disruption into digital assistance in their businesses. A key group that benefited from the pilot is the Association of Employment Agencies Singapore (AEAS), which is the only industry association that represents employment agencies in the country. Under the program, AEAS members were offered employment advisory for training, training courses for workers, and the right tools to kickstart their digital transformation.

Chairman of NTUC LHUB, Eugene Wong, said that SMEs are key engines of the economy, yet 40% of SMEs surveyed cited the lack of support and expertise as barriers to digitalization.

“The strategic partnership with The FinLab and Ngee Ann Polytechnic to roll out a structured SME Digital Reboot program will empower organizations to take the first step in their digital transformation strategy by building in-demand skills to navigate towards digital success. NTUC LHUB endeavors to continue expanding our ecosystem of partners to transform workers for a transformed future,” said Wong.

Meanwhile, Yeo Wan Ling, director of NTUC U SME, said that NTUC U SME is committed to providing targeted assistance to their partner SMEs, to help their workers upskill and their company transforms digitally to adapt in the post-COVID-19 world. 

“SMEs are one of the key pillars of Singapore’s economy employing a large portion of Singapore’s workforce. With the added boost from the recent Singapore Budget 2021, I hope to engage more companies and associations like the Employment Agencies (Singapore) to help them innovate and enhance their productivity,” said Yeo.

Janet Young, co-founder and director of The FinLab, further commented, “To do [the program], we are tapping the experience of NTUC LHUB, NTUC U SME, and Ngee Ann Polytechnic together with UOB’s expertise and The FinLab’s suite of digital resources and community of industry experts to provide SMEs the guidance they need to digitize sustainably. Drawing on UOB’s extensive SME network in Singapore and ASEAN, we will continue to broaden our reach to help more companies benefit through the SME Digital Reboot program.”

And finally, Clarence Ti, the principal of Ngee Ann Polytechnic, commented, “To ensure effective implementation of digital solutions, NP has adapted the training pedagogy in the form of use-case playbooks and best practices. NP is also looking forward to offering post-training consultation and guidance to help SMEs roll out their digital solutions smoothly. Being part of the SME digitalization journey not only presents a great opportunity for our staff, students, and alumni to contribute our expertise but also allows us to build up additional use cases to further enhance our training programs in this area.”


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