Sydney, Australia — Suncorp Bank, a financial services brand in Australia, has announced the rollout of its new brand platform – ‘Banking you can feel good about – as the bank targets growth in new markets.
The new brand platform aims to underscore Suncorp Bank’s dual credentials in building better financial futures for its customers, alongside its commitment to helping create a more sustainable world. Done in collaboration with advertising agency The Hallway, the new brand platform is unveiled through a short film.
Jess Gleeson, executive general manager for digital, customer and strategy at Suncorp Bank, commented, “Suncorp Bank feels a great responsibility to help our customers with their financial wellbeing and to have a positive impact on the world. It’s ingrained in the spirit of our organisation defining our commercial decisions and strategic choices. As consumers become so much more conscious about what they do with their money, we want to share these stories so they understand and appreciate our commitment to them, and to the planet we all share.”
Simon Lee, executive creative director at The Hallway, said that it’s easy to feel overwhelmed and helpless in the face of a daily onslaught of environmental doom and gloom stories. He adds that the good news is there are choices we can all make that have the potential to make a big difference, and one of those is where to put our money.
“It’s fantastic to be working with a bank that is genuinely walking the talk in many aspects of the vital move to a more sustainable world, and our campaign counters the prevailing heavy environmental narrative with a lighthearted telling of the ripple effect banking with Suncorp might have,” Lee said.
The launch film is made available through major consumer touchpoints namely TV, cinema, digital, social and outdoor.