Melbourne, Australia – Advertising agency Howatson+Company has been appointed by Australian-based business management platform MYOB to be its creative lead on its new brand advertising across Australia and New Zealand.
While MYOB works with several external agencies, as well as their in-house agency, Howatson+Company will be taking the lead on their brand advertising. The remit spans strategy and creative for internal and external audiences across the region.
Belinda Watson, MYOB’s head of design, agency and brand, shared there was a true sense of partnership and shared ambition for the business, that stood out during the tender process.
“Howatson+Company understood our strategy and the direction of the business. It was clear they took the time to really listen to our challenges and have applied critical strategic thinking and creativity to position MYOB for success,” said Watson.
Meanwhile, Rebecca Robertson, managing partner at Howatson+Company, noted that MYOB is a household name with a proven history of helping Australian and New Zealand businesses succeed.
“We are thrilled to partner with MYOB to help support them in their next stage of growth. The MYOB team acted with such openness and integrity during the pitch process, we can’t wait to bring our shared vision to life,” said Robertson.
In May 2022, Howatson+Company has also been appointed by Sydney-based university UNSW as media agency of record. The agency was appointed following a competitive tender process to service UNSW’s domestic and international recruitment.