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Technology Featured APAC

IAS, GDI’s latest partnership to protect brands from ‘misinformation’

Singapore – Misinformation is a complicated and wide-ranging problem in society, which is why companies are taking steps to help brands avoid misinformation, ensuring journalistic integrity and reaffirming support for quality news sites.

With this, Integral Ad Science (IAS), the global digital ad verification company, has partnered with The Global Disinformation Index (GDI), the web-based tool that rates news outlets, making IAS the first ad verification company to help marketers avoid misinformation content.

GDI is a third party that sets the standard for what qualifies as disinformation and focuses on restoring trust in media sites around the world by providing real-time automated risk ratings. The GDI’s risk assessment is built off human-powered analyses, based on the international ‘Journalism Trust Initiative’ standard, alongside cutting-edge AI that catalogs millions of pages per week across hundreds of thousands of domains.

The partnership aims to protect brands from running ads on sites that have been identified for misinformation. IAS will be identifying potential sources of misinformation through its AI algorithm, and will be validated by GDI’s trusted and independent assessment of news content and risk. 

In addition, IAS will be adding domains that GDI detects organically to ensure the most complete coverage for advertisers. Through this, advertisers will be confident that their campaigns are running on quality news platforms.

Lisa Utzschneider, the CEO of Integral Ad Science, shared that their mission to be the benchmark for trust and transparency in digital media quality has never been more critical, and with the rise of brand risk globally, they are providing advanced tools for marketers to safeguard their brands.

“This partnership with GDI is a market first, building on our strong brand safety and suitability tools to offer expanded global coverage and to classify more sources of misinformation, which means greater protection for our clients,” said Utzschneider.

Meanwhile, Clare Melford, GDI’s co-founder and executive director, commented that the new partnership with IAS is a step forward for digital advertisers, and they are proud to be part of catalyzing change across the industry to stop the dissemination of disinformation online.

“Working with IAS, our combined strengths will change the way disinformation is detected and avoided, ultimately disrupting the incentives to create it,” said Melford.

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Platforms Featured South Asia

Elsevier extends COVID-19 info hub to India to combat ‘fake news’

New Delhi, India – As India continues to combat its second wave of COVID-19 infections, research publisher and information analytics company Elsevier has launched a new COVID-19 online healthcare information hub for India in order to relay the latest COVID-19 information for the greater benefit of Indian healthcare frontliners and the general public in the country to fight misinformation.

The Elsevier India COVID-19 Healthcare Hub features complimentary resources and online learning tools, as well as latest evidence-based information on the novel coronavirus, with materials on the prevention and management of COVID-19. These include approved treatments and guidelines, along with other useful tools to help doctors, nurses and healthcare workers provide patient care. 

In addition, this resource aims to meet the increasing need for standardized, credible and accurate information around the pandemic and allow healthcare professionals to provide consistent and safe patient care.

Kok Keng Lim, managing director for Asia Pacific at Elsevier believes that the publisher institution has a responsibility to provide high quality evidence-based information and tools on COVID-19 and the newly approved vaccines.

“By aligning these localized resources to global care standards, we aim to support frontline workers with credible data and patient discussion tools that can bolster their confidence to address concerns, dispel vaccine falsities and quickly make critical decisions for better patient outcomes,” Lim said.

He added, “The India COVID-19 Healthcare Hub also provides patients with a single source of accurate data to help curb the spread of misinformation on the disease.”

First introduced last year, the India COVID-19 Healthcare Hub is the local extension of the global information hub, which has received over 300,000 visits from physicians, nurses, clinicians, patients and researchers who are seeking the latest information and trustworthy resources on the pandemic.

In addition to the India COVID-19 Healthcare Hub, Elsevier is also supporting Swasth Foundation, a not-for-profit organization that promotes universal and affordable healthcare for the people of India. Together with the RELX Group, Elsevier’s parent company, the two organizations have contributed approximately 22 high-flow oxygen concentrators to support more than 12,000 critically ill patients in India.

Shankar Kaul, managing director for India at Elsevier, commented, “The COVID-19 pandemic has been a global health crisis for over a year and our teams across the United Kingdom and Latin America have conducted extensive research around the variants of coronavirus. These global insights are now available through the India COVID-19 Healthcare Hub, providing the public and healthcare professionals with access to the latest resources to manage the new strain of the virus.”

Users can also access the latest information from the Elsevier COVID-19 Healthcare Hub by connecting with them via messaging platform Whatsapp to receive automated updates.

On a separate note, Google India has launched the Google News Showcase in the country to create local curated news for the Indian readers, especially about COVID-19 updates, and similarly to combat misinformation about COVID-19.

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Technology Featured Southeast Asia

Ad-tech Criteo integrates Oracle Data Cloud to boost brand safety capabilities

Singapore – Criteo, a global ad-tech company, has announced the integration of marketing data services Oracle Data Cloud in their system to strengthen brand safety capabilities of marketer clients.

Through the new service integration, Criteo will use Oracle Data Cloud as a way for their clients to build up brand safety capabilities while maintaining brand scalability and performance. 

Citing a study from Interactive Advertising Bureau (IAB), over 77% of industry professionals stated brand safety as a key priority in 2020, gaining prominence over marketers in the mid of the rise of misinformation and sensitive news topics.

“With growing concerns over data and transparency, Criteo focuses on delivering the highest advertising experience for all partner advertisers and publishers. This integration with Oracle Data Cloud is an example of our incremental steps towards the best, most personalised and relevant ad experience possible. We’re pleased to partner with Oracle Data Cloud as we continue to meet industry and client standards when it comes to brand safety,” said Taranjeet Singh, managing director of Criteo SEA and India.

Chris Stark, senior director of product management at Oracle Data Cloud commented, “We’re pleased to work with Criteo to provide industry professionals the right technology solution to address ongoing and fast evolving brand safety concerns. Together, our goal is to give advertisers more control of their ad placements and shift the growing conversation surrounding brand safety to focus on long-term brand suitability.”

The newest service integration is already available across all Criteo clients with no additional cost.