Bangkok, Thailand – The popularity of virtual influencers is becoming more prevalent online, and is evident across consumers in Southeast Asia, including Thailand. In the latest survey conducted by consumer research platform Milieu Insight, large majority of Thai consumers have no preference when following virtual influencers.
According to the data, 74% of the respondents say that they have no preference at all in regards to the ethnicity of the virtual influencer. Meanwhile, 18% say they want a Thai-based virtual influencer, and 8% say that they don’t want a Thai-based virtual influencer.
Regarding communication, 64% of the respondents say that they have no preference on whatever language the virtual influencer uses, while 32% say they prefer it to speak Thai, and 4% say they want other languages other than Thai.
Lastly, 58% of the respondents said that they have no preference whatsoever of what the virtual influencer’s gender is. Meanwhile, 9% said they want it more masculine, 19% say they want it more feminine, 13% want them to be more androgynous, and 3% have other options.
Credibility-wise, 9% of Thai respondents say that virtual influencers are more credible than their human counterparts. Meanwhile, 34% say that they are just as credible as normal influencers, 33% saying they are less likely to do so, and 25% saying they are not sure.
In terms of interest in following virtual influencers, 21% of the respondents say that they are interested in following virtual influencers, 55% saying they are somewhat interested, and 23% saying they are not interested.