Marketing Studies Archives

Shenzhen, China – Chinese smartphone manufacturer Realme has recently crossed the 50 million smartphone units sales, report from market research company Counterpoint said.

According to the report, the brand grew by 132% quarter on quarter (QoQ) and has also recorded a high level of quarterly shipments of 14.8 million units.

Abhilash Kumar, research analyst at Counterpoint stated, “Realme grew to become one of the top 5, or even top 3, brands in its key markets, including India, Indonesia, Bangladesh, Philippines and some other Southeast Asian countries.

With its efforts to bring the affordable yet premium-like products to consumers, as well as its ability to offer smooth digital shopping and after-sales services in different countries, Realme has emerged as the most resilient brand during and after the pandemic crisis,” Kumar also added, commenting on the brand’s trendsetting image that ‘clicks’ with the younger generation through design and affordable prices.

Expanding to 61 markets globally, Realme has since then been a popular brand choice, such as in India that saw 1 million smart individual audio devices purchases.

Sky Li, Realme’s CEO commented, “At Realme, we live out our philosophy, which is to dare to leap into the forefront of innovation, design and product value, which is something young people can identify with.”

The brand, founded in 2018, has since then diversified to other products including smart audio, visual, and lifestyle products.

Kuala Lumpur, Malaysia – Despite the global business turmoil brought on by a tumultuous year, digital marketing agency Primal is helping local companies emerge from the COVID-19 gloom with renewed vigor,

As companies continue to battle decreasing economic health and drastic operational changes amid the pandemic, Primal leverages sophisticated digital marketing strategies for businesses of all shapes and sizes using the RADAR method of strategic planning and implementation.

RADAR is an acronym which stands for Research, Analysis, Well-designed, Actionable, and Results. In following the method, the agency provides businesses with a viable and targeted digital marketing strategy.

It first goes into research to understand a brand, then dives into analysis to set the goals of each brand’s campaign. From such information, the agency devises a digital marketing strategy that is well-designed and actionable, then the agency endeavors in campaign monitoring, to measure and quantify results from the campaign for further enhancement of the strategy.

The company vouchers for RADAR as a unique approach as it is not a rigid set of guidelines, but rather an agile framework that aligns strategic intent with anticipating and evaluating campaign performance.

According to the agency, genuinely successful online marketing is about focusing on what’s important and tangible. A scientific approach like RADAR will ensure that data is collated and analyzed, best practices are followed, market trends are incorporated, and budgets are stuck to and targets are hit.

As with most other developed nations around the world, Malaysia is seeing growth in the online sector, both for leisure and commerce. For marketers, a high volume of traffic represents a golden opportunity. Companies who are leveraging these platforms to reach, engage, and convert customers are poised to win big in the online marketing war.

According to a report by media company We Are Social, the top four dominant social network platforms in Malaysia areYouTube, WhatsApp, Facebook, and Instagram with 93%, 91%, 91%, and 70% usage penetration respectively.

Meanwhile, a Southeast Asia-wide report by digital insights research company DataReportal shows that Malaysia currently has a penetration rate of 80% for online shopping, the third-highest level in Southeast Asia, trailing Indonesia (90%) and Thailand (85%).

“The difference with Primal is that we have an optimized, enthusiastic, creative, and results-driven mentality. We don’t just do the work for clients, but rather empower them with the knowledge, tools, and processes required to effectively harness digital marketing for themselves” said Ronnie Chin, general manager for Primal Malaysia.

“We enable them to create data-driven digital marketing campaigns across social media, SEO, Google Ads, retargeting, and outreach that drive business results,” added Chin.