Macao – The Macao Government Tourism Office (MGTO), the Department of Culture and Tourism of Guangdong Province, and the Hong Kong Tourism Board (HKTB) have launched a joint marketing campaign featuring TV program productions to showcase the Greater Bay Area as a premier destination for Southeast Asian tourists.
Titled ‘Hashtag Travelog,’ the program will star Korean boy band CIX, who visited Macao and Hong Kong for filming, alongside Malaysian artists Danny Koo and Jordan Sen, who joined the production in Guangzhou and Jiangmen, Guangdong.
The new program aims to enhance the Greater Bay Area’s appeal and visibility in the Southeast Asian market, supporting efforts to attract international visitors.
Consisting of four episodes, ‘Hashtag Travelog’ will feature Macao in two episodes and highlight Guangdong and Hong Kong in the remaining two. Through celebrity-led tours and fun challenges, the show invites audiences to explore the vibrant attractions of the Greater Bay Area, inspiring them to experience the region firsthand.
‘Hashtag Travelog’ is set to premiere on 9 December, airing on tvN Asia channels across eight countries and regions, including Singapore, Malaysia, Indonesia, the Philippines, Myanmar, the Maldives, Hong Kong, and Taiwan. The program will also be available on Thailand’s TrueID channel and the Viu OTT platform.
The travelogue’s debut will be supported by a range of promotional activities, including video content and social media campaigns across the travelogue’s, celebrities’, and tvN Asia’s platforms, leveraging the power of social networks for wider reach and visibility.
“Leveraging the impact of Korean and Malaysian celebrities in the Southeast Asia market, the show will build the Greater Bay Area’s reputation as a fascinating destination,” MGTO wrote in their official press release.
“Through the cooperative mechanism enabled by the Guangdong-Hong Kong-Macao Tourism Marketing Organization, MGTO has forged close communication and collaboration with the Department of Culture and Tourism of Guangdong Province and Hong Kong Tourism Board all along. The three offices work together to promote sharing of tourism resources and brand the Guangdong-Hong Kong-Macao Greater Bay Area as one great destination,” the press release added.
The tourism offices of Guangdong, Hong Kong, and Macao continue their collaborative marketing efforts, hosting joint booths at international travel fairs, organising promotional events, producing TV programs, and arranging familiarisation trips to expand international visitation. Earlier this year, a Canadian TV production filmed a travelogue about the Greater Bay Area while Indonesian celebrities visited in July for the show ‘Celebrity on Vacation,’ showcasing the region’s diverse travel experiences.
