Marketing Featured South Asia

Pass Pass Pulse shows appreciation to loyalty customers via personalised social media messages

Mumbai, India – Confectionery brand Pass Pass Pulse in collaboration with advertising agency FoxyMoron, published dedicated social media posts to say thank you to their most dedicated fans (known as Pulse Deewana’s) for their loyalty and love shown over the years on Loyalty Day.

The Pulse digital community across social media platforms has grown from strength to strength over the last few years. Fans engage with the brand’s posts daily with witty responses expressing their love, re-sharing posts and even going as far as creating unique artwork. With this observation, Pulse used data insights to identify a few loyal fans and dedicated personalised thank you posts to them in the brand’s quintessential style.

Speaking on the campaign, National Head Client Partnerships and Business Head, FoxyMoron, Prachi Bali, said, “At FoxyMoron we drive campaigns from the lens of data, tech, and creativity and this campaign showcases the ability of ORM to create personalised brand experiences, drive consumer delight and grow the brand’s community.” 

Arvind Kumar, general manager – marketing, Dharampal Satyapal Foods Ltd. commented, “We are proud to have built a brand that people love. This campaign gives us the opportunity to express our gratitude to our consumers for their support in this journey of success. I believe engagements like this not only help us show the community that we care and appreciate their steady support, it also helps us create a stronger bond and affinity with them.”