Singapore – Global multi-platform media company VICE Media Group (VMG) has appointed media executive Lou Wee as its sales and brand partnerships lead in Asia-Pacific. The appointment follows VMG’s continued operations in the region with investments in new hires and an expansion of VICE World News operations.
In his new role, Wee will continue building VICE’s reputation as leaders of branded content in Asia and drive commercial partnerships for VICE World News. With more than a decade of experience at some of the world’s premier media brands, Wee joins from the South China Morning Post. He has also held senior commercial roles at CNBC Asia and The Wall Street Journal Asia, helping pioneer their branded content studios including CNBC’s Catalyst.
Speaking about his appointment, Wee said, “I have worked in advertising sales my entire life and a decade’s been spent within news media alone. There’s no better time to join VICE than now, when brands have increasing options and the advertising growth potential for a media company such as VICE, with a clear and distinct audience differentiator is significant.”
Meanwhile, Myki Slonim, senior vice president for digital in APAC and Middle East at VMG, added, “VICE Media Group is on a roll across Asia, with audience growth flying and our unique storytelling going gangbusters across all platforms. As brands in the region realise the need to connect with younger audiences more through content, we’ve become the go-to partner for them to navigate this space with authenticity, style and scale.”
He added, “Lou brings tremendous expertise in orchestrating meaningful brand partnerships, particularly in the news space in which we have great ambitions for VICE World News across the region.”
In APAC, VICE Media Group operates four media brands, VICE, VICE World News, i-D and Refinery29, with nine offices, more than 150 employees and editorial presences in 16 countries.