Vietnam – L’Oréal Groupe Vietnam has decided to renew its agreement with Publicis Groupe Vietnam. The Publicis Groupe Vietnam mandate includes digital, commerce, on-site, off-site, D2C activation, and brand-building media services. 

When Starcom won the media mandate previously held by GroupM, Publicis Groupe’s tailored solution, ONEL’ORÉAL powered by Starcom, commenced its relationship with L’Oréal Groupe in 2020. 

The partnership between Publicis Groupe, Vietnam, and L’Oréal Groupe will last three years.

Pierre-Olivier Guy, the chief digital and marketing officer for L’Oréal Groupe Vietnam, said, “We would like to thank agencies taking part in the process. After recently assessing the media agency landscape in Vietnam, it is an honour for L’Oréal Groupe, Vietnam to extend our partnership with Starcom. We were impressed by the level of commitment, passion, and enthusiasm shown throughout the selection process.” 

He added, “This award also recognises the great work done by our respective teams in recent years. Our collaboration delivers superior and award-winning work that helps us connect with our consumers and build a competitive edge in the high-velocity and complex digital landscape of Vietnam.” 

Starcom’s partnership with L’Oréal Groupe, Vietnam has evolved over time, from a media-focused mandate to a comprehensive on-site and off-site workforce dedicated to generating results across several markets. Starcom has served as a strategic accelerator for L’Oréal Groupe, Vietnam, setting up innovative initiatives such as becoming one of the first firms in Vietnam to open a TikTok shop for its products.

Meanwhile, Vineeth Dhruvan, CEO of Publicis Media in Vietnam, stated, “This win is especially dear to us because, as an incumbent, the challenge is often to outweigh, outperform, outsmart oneself. We treated ourselves as the biggest competitive threat to beat, and we are delighted that L’Oréal Groupe has once again placed their trust in us.

Hong Kong – A.S. Watson Group’s flagship health and beauty brand Watsons has announced the rollout of its region-wide recycling programme with cosmetics company L’Oréal in Hong Kong. This rides on the hugely successful launch of recycling programmes in Taiwan, Thailand, and Indonesia.

Through the programme, Watsons Hong Kong has partnered with L’Oréal to roll out the ‘Beauty for the Future’ recycling campaign. From now on, customers can recycle the cleaned containers of any beauty brand, including foundation bottles, mascara wands, skincare tubs, and lipstick tubes at around 170 Watsons stores across the city in exchange for rewards at loyalty platform MoneyBack.

Once collected, its partner V Cycle will break down the wastes, separate them by materials, and work with local partners to transform them into new raw materials. The scaled-up campaign goal is to collect 250,000 containers in the 12 months following the official launch.

Malina Ngai, CEO of A.S. Watson for Asia and Europe, said, “At Watsons, we believe Going Green is The New Beautiful. We made it our purpose to do the right things for our customers and the planet. Sharing a common sustainability vision with L’Oréal, we appreciate this Beauty of Recycling partnership in the region to educate customers as well as engage them in action so that together we can create a bigger impact to the planet today and tomorrow.”

Meanwhile, Eva Yu, president and managing director of L’Oréal Hong Kong, commented, “Pre-loved beauty packages have their place, but that place is not in landfills. Our goal is to meet it head-on with the first cross-brand recycling programme involving 18 of our beauty brands in 2021. Today, we are thrilled to work with partners along the value chain to expand the programme and positively impact people’s lives while preserving the planet.”

She added, “With the scaled-up recycling campaign as part of our ‘L’Oréal for the Future’ sustainability programme, we want to further inspire and influence how our consumers think and what they do about packaging wastes – not as something to toss out, but as a resource that can be recycled and used again, and sustainably, reducing the impact on our environment. Our partnership with Watsons and V Cycle will help make this a reality.”