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Beauty brand L’Occitane Australia hands media strategy, buying duties to Audience Precision

Australia – The global skincare brand based in France, L’Occitane, has appointed media strategy consultancy and technology business Audience Precision to handle its Australian media strategy and offline media buying.

L’Occitane is known for delivering beauty products and cosmetics in marketing that utilize natural and traceable ingredients. Its products are revered for their luxurious scents and textures, and through their environmental and social commitments.

As part of the mandate, Audience Precision will be providing insights, media strategy, and offline media buying to L’Occitane Australia, which has 56 retail boutiques nationwide.

Haydon Bray, the global CEO of Audience Precision, said that the L’Occitane team is well-known for their commitment to sharing their product and brand ethos globally, and their role will be able to help the brand connect with their Australian audiences. 

“Our ability to align insights to actionable media strategies and activate offline media buying for the Australian marketing team were key drawcards for the brand and we’re really looking forward to activating this next phase in the company’s growth here,” said Bray.

Meanwhile, Pam Wilson, L’Occitane’s marketing director, commented, “We’ve been looking for a partner to help us take our media strategy to the next level. We were very excited with Audience Precision’s insights and ideas and we can’t wait to start our collaboration,” said Wilson.