Platforms Featured Southeast Asia

Lazada launches sustainability campaign ‘LazEarth’

Singapore – As part of Lazada‘s commitment to supporting sustainable practices in the digital commerce ecosystem, the e-commerce platform launches a campaign called ‘LazEarth’, which will initially focus on plastic waste reduction in products and packaging.

According to the platform, SEA generates an estimate of over 31 million tonnes of plastic waste each year, with 91% of consumers stating that they are concerned about plastic waste issues in the region.

Through this new campaign, Lazada will be working with LazMall brands and partners to make eco-friendly products easily assessable and identifiable to consumers. It will also be recognising and featuring more than 70 brands and 5,000 items across main fashion and FMCG product categories that are made, packed, or shipped with reduced plastics.

Magnus Ekbom, Lazada Group’s chief strategy officer, shared that as digital commerce continues to be one of the key growth drivers in SEA, it is crucial for companies to place sustainability at the core of their strategies to build stronger and greener economies.

“The LazEarth campaign is part of Lazada’s ongoing efforts to address plastic waste and help our buyers make informed decisions about sustainable products,” said Ekbom.

Aside from addressing plastic waste, Lazada has also put in place partnerships and social initiatives aimed at building a sustainable digital commerce ecosystem in the region. In Vietnam, Lazada has partnered with the National Trade Promotion Program to offer lychees from farmers in Hai Duong on the platform during the pandemic. This enabled Vietnam’s rural farmers to reap the benefits of participating in digital commerce and ensure the long-term growth of the agricultural sector in the digital era. Meanwhile, in Indonesia, together with PT Smoot Motor Indonesia, Lazada Logistics has introduced the Blue Vehicle, a practical and environmentally-friendly package delivery fleet for Lazada’s frontliners in the country.

James Chang, Lazada Group’s chief business officer, noted that as part of their commitment to building a lasting digital commerce business in SEA, they recognise that sustainability and value creation will become increasingly important to their long-term success. 

“With the launch of LazEarth, we look forward to forging more collaborative partnerships and green initiatives that will empower our brands, partners and consumers to collectively create responsible and sustainable shopping and consumption habits,” said Chang.

In addition, Lazada has started offering greener parcels made from alternative sustainable packaging materials through its Fulfilment by Lazada (FBL) service for partnering brands since 2021. The green parcels use FSC-certified carton boxes filled with recycled shredded paper instead of plastic fillers.