Sydney, Australia – Automotive brand Volkswagen has reappointed agency L&A Social to manage organic social media for its Passenger Vehicles brand, following a four agency competitive pitch.
Through the mandate, L&A Social will handle the automotive brand’s end to end social media activity, including strategy, content development, photo and video shoots, campaign development, reporting and social listening.
In addition, L&A Social will continue to manage Volkswagen PV’s social pages across Facebook, Instagram, YouTube and TikTok for its Passenger Vehicle brand.
Ralph Beckmann, GM of marketing and product for the Volkswagen Passenger Vehicle brand, said, “As we continue to optimise our presence across social, L&A Social demonstrated best-in class strategic thinking and bang for your buck creative solutions that will continue to lift our brand’s engagement with social audiences on all platforms. We have successfully worked with the team for a number of years now and look forward to elevating that relationship further.”
Meanwhile, Gina Lednyak, founder and CEO at L&A Social, commented, “We are absolutely thrilled Volkswagen have once again appointed us to manage their social media strategy, content creation and implementation, against competition from other strong agencies. Their decision is a testament to the brilliant teamwork between the Volkswagen PV and L&A team, the expertise of our team and the deep understanding of social trends we have.”