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Marketing Featured ANZ

Volkswagen reappoints L&A Social to manage organic social media

Sydney, Australia – Automotive brand Volkswagen has reappointed agency L&A Social to manage organic social media for its Passenger Vehicles brand, following a four agency competitive pitch.

Through the mandate, L&A Social will handle the automotive brand’s end to end social media activity, including strategy, content development, photo and video shoots, campaign development, reporting and social listening.

In addition, L&A Social will continue to manage Volkswagen PV’s social pages across Facebook, Instagram, YouTube and TikTok for its Passenger Vehicle brand.

Ralph Beckmann, GM of marketing and product for the Volkswagen Passenger Vehicle brand, said, “As we continue to optimise our presence across social, L&A Social demonstrated best-in class strategic thinking and bang for your buck creative solutions that will continue to lift our brand’s engagement with social audiences on all platforms. We have successfully worked with the team for a number of years now and look forward to elevating that relationship further.”

Meanwhile, Gina Lednyak, founder and CEO at L&A Social, commented, “We are absolutely thrilled Volkswagen have once again appointed us to manage their social media strategy, content creation and implementation, against competition from other strong agencies. Their decision is a testament to the brilliant teamwork between the Volkswagen PV and L&A team, the expertise of our team and the deep understanding of social trends we have.”

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Marketing Featured ANZ

L&A Social appointed by True Alliance to manage its social strategy

Sydney, Australia – Local independent agency L&A Social has been recently appointed by fashion distributor True Alliance, which handles brands such as Ben Sherman, Lacoste, Lee, Nautica, Riders, Rockport, Speedo, Teva, The North Face, UGG and Wrangler; to handle its company portfolio’s social strategy, following a competitive pitch.

Said appointment marks the first time True Alliance has aligned all of its fashion brand portfolios to have its social strategy handled by one agency.

In addition to managing social media strategy for existing brands, L&A will also launch new brands into the Australian market and focus on driving shoppable customer engagement as part of True Alliance’s growth plans.

According to Ken Kennedy, head of digital at True Alliance, the agency demonstrated a clear understanding of the strategic direction they want to take across their portfolio of world-famous brands, adding that it pushed the boundaries of innovation and used social media channels to reach new customer bases while elevating their brands in a crowded and highly competitive space.

“Working in a truly collaborative manner we are set to embark on our next phase of growth, their creative thinking and reputation for delivering results using social media made them the ideal choice and we look forward to working with them to drive our business in line with our ambitious plans,” Kennedy said.

Meanwhile, Elena Fullerton, managing director and business director of L&A Social, commented, “This is a really exciting partnership for us. We are bringing together our two teams in True Alliance and their suite of globally recognized brands and L&A in our knowledge of deep, end-to-end social. We are embarking on a strategic growth journey and we can’t wait to get started.”

L&A has been currently working with major local and global brands including Woolworths, Unilever, Volkswagen, Palmolive, Ampol, Hublot and Ocean Spray.

“The business continues to grow from strength to strength, with leading local and global brands entrusting us to deliver strategic and creative social campaigns which are effective and people want to consume. Being recognized as one of the top places to work in Australia is a testament to our outstanding team who, even during challenging periods such as lockdowns, continue to maintain our positive, collaborative culture, and ensure we deliver for our partners,” said Gina Lednyak, CEO at L&A Social.