Tag: Kimberly-Clark
As consumer expectations continue to evolve across Asia-Pacific, one shift is becoming impossible for marketers to ignore: messaging is rapidly emerging as the new frontline of customer experience. By 2026, real-time, two-way conversations—once a “nice-to-have”—will form the core of brand engagement,...
Mumbai, India — Huggies, the baby care brand under Kimberly-Clark, has introduced a new campaign centred on the ‘Geelu Monster’, a character designed to illustrate the issue of prolonged wetness on babies’ skin. According to the brand, the campaign aims to draw attention to a common concern among parents:...
Kimberly-Clark is set to strengthen its presence in India by scaling up operations and boosting investment at its Bengaluru-based Global Digital Technology Center (GDTC), with a strategic focus on advanced innovations and digital transformation.
Australia – Designed to promote healthy conversations about men’s health, Kimberly-Clark has recently announced its partnership with Elmwood, a global design consultancy based in Australia. This collaboration introduces an initiative addressing the sensitive themes surrounding bladder weakening among...
The extensive Poise Pledge campaign includes an industry-first Pelvic Floor Support Hub that provides evidence-based instructional materials as well as an unheard-of, free 12-week exercise regimen to strengthen the pelvic floor.
INCA and Huggies have selected two hundred nano and micro-influencers who had a dominant share of voice on more than 20 mom communities.
