Tag: Kantar Australia
Sydney, Australia — Only 6% of branded creator content successfully delivers both strong audience engagement and meaningful brand-building, highlighting the limitations of relying on platform engagement metrics to measure campaign success. The findings come from Kantar’s newly released ‘The Creator Game...
Around 76% of Aussie consumers don’t believe that financial service brands are working hard enough to educate them on financial matters.
Consulting company Kantar Australia has announced that it is combining the ‘insights and consulting’ divisions in Australia.
The integration of Blackwood Seven’s capabilities aims to bolster Kantar’s marketing ROI analysis expertise.
