Tag: integrated media agency of record

Kuala Lumpur, Malaysia – The satellite communication services premium supplier, MEASAT, has appointed media agency Trapper to be its new integrated marketing agency on record for their first consumer brand, CONNECTme NOW.

CONNECTme NOW is Malaysia’s premier prepaid WiFi satellite broadband service, which connects all corners of the nation as part of MEASAT’s national commitment to support end-to-end digital growth.

The partnership will see Trapper handling CONNECTme NOW’s integrated marketing communications, including brand and creative services, digital, and social, as well as media solutions, and PR management.

Kenneth Wong, Trapper Interactive’s CEO, noted that consumer journeys have continuously evolved and require brands to become more interesting and engaging. 

“With a brand like CONNECTme NOW, they hope to continuously drive meaningful and accountable experiences that connect audiences in new ways,” said Wong.

Meanwhile, Sue-Anne Lim, the CEO of Trapper, thanked the team and partners who did an amazing job in ensuring they give their all support to MEASAT. 

“Our ambition for the brand was to ‘leave no place unconnected’. We showcased the most effective way to spark change and the most efficient way to keep an always-on presence among these unconnected communities to encourage adoption. We are extremely grateful for this trust and we look forward to growing with CONNECTme NOW,” said Lim.

Singapore – Carousell, the listing platform in Southeast Asia, Taiwan, and Hong Kong for pre-loved consumer goods, has awarded its integrated media agency of record duties to Essence, the global data and measurement-driven media agency.

The Singapore-born classifieds marketplace is present in eight markets across Southeast Asia. Carousell offers a diverse range of products across a variety of categories, including automobiles, property, and home services, as well as electronics, and fashion accessories.

Led out of Essence’s Singapore office, the agency’s scope of work for Carousell includes brand and performance marketing in Singapore, the Philippines, and Hong Kong. Essence’s offering covers media services such as media planning, media activation, automation, and media technology, alongside its specialist capabilities such as consulting, analytics, data strategy, ecommerce, experience, strategy, and advertising operations.

As part of the partnership, Essence’s first activities with Carousell include a campaign to build brand awareness among its target consumers in Hong Kong, a campaign to establish the brand’s versatility across products and service categories in Singapore and the Philippines, as well as conducting the agency’s Essence Media Health Check consulting service with Carousell’s team on its performance marketing campaigns.

“As one of the world’s leading classifieds platforms, we are so excited to have found such great partners in Essence, who enable us to establish meaningful ways to connect with our users at scale, no matter which part of the funnel they are at,” commented Cassandra Leong, Carousell’s director for brand. 

Meanwhile, Monica Bhatia, Essence’s senior vice president of client partner for APAC and managing director for Singapore, said that Carousell is an inspiring brand that believes in using technology to solve meaningful problems at scale and always improving in crafting the most seamless user experience for people to sell what they do not need and find what they need. 

“Likewise, through Essence’s data-driven approach to media, consulting, commerce, and content, enhanced by technology and a commitment to constant improvement, we are excited to help Carousell deliver the most valuable experiences for its consumers, as well as accelerate marketing transformation and business growth for the brand in this region,” said Bhatia.

Most recently, Essence has also announced the launch of its newest consulting service called ‘Essence Data Health Check’, with the aim to aid brands in getting value from collected audience data, which in turn can optimize business impact and consumer brand experience.