Tag: Influence Matters

China – Public relations and marketing services firm Influence Matters has announced the launch of Influence Matters Startups, a startup PR activation programme designed exclusively for early-stage tech companies.

To be led by Simon Vericel, Influence Matters Startups will leverage the agency’s offices in China and Indonesia plus their networks of partners across Asia to get innovations and innovators noticed in the region, helping them get their businesses off the ground and make the impact they aspire to, fast.

The programme is designed to help founders and leadership teams craft their missions and visions into actionable stories that will reach their most important stakeholders—customers, investors, partners, and talent.

Influence Matters’ new programme will also be managed with a more favourable budget and contractual conditions, offering tech startups that meet the conditions the maximum flexibility.

As the agency’s clients have grown over the years, they have started to serve more established companies. However, the agency also wanted to reestablish its roots, which are to support B2B tech startups and scale-ups in crafting and telling their stories.

The launch of Influence Matters Startups comes as the agency aims to help innovators cut through barriers, making their innovations and solutions stand out. It is working with startups not only to create their story but also to establish their public brand and presence, including building visual identities and online properties to complement media and social media programs.

Simon Vericel, managing director and founder of Influence Matters, said, “I have been on a mission to support and encourage borderless innovation for as long as I can remember as I firmly believe that humanity’s efforts should be 100% focused on collaboration rather than competition and conflict. Influence Matters Startups will work with innovators and founders that share this vision and work towards a better functioning, peaceful world.”

Indonesia – China-based entrepreneurial public relations and marketing services firm Influence Matters has officially expanded its operations in Southeast Asia with the opening of a new Indonesia hub and the appointment of Emily Xu as managing partner.

The firm’s expansion comes as it adapts to its clients’ expanding regional focus for fast-growing economies, including the SEA region.

Influence Matters’s new office in Indonesia will serve as their hub for SEA operations; it will accompany Chinese B2B tech companies planning to enter the country and the region. The new office will also be working on strengthening existing partnerships and building new ones with like-minded agencies in each market in the region.

The PR and marketing firm aims to provide clients seeking evermore effective and impactful PR programmes with an agency that understands their business, technologies, products, and local market dynamics.

It strategically chose Indonesia, a country with the fastest-growing economy in Asia, for cross-border businesses, with a particular focus on IT, fintech, smart industry, and smart logistics.

Meanwhile, as part of its expansion, Influence Matters also named Xu its new managing partner. A consummate corporate communications strategist, she has been working with the firm for over six years in operational and strategic positions.

In her new role, Xu will oversee and develop the agency’s growing cross-border corporate communications business for international companies in China and Chinese companies expanding in Asia.

Simon Vericel, managing director and founder of Influence Matters, said, “Influence Matters’ mission has always been to bring innovators closer together and innovations closer to markets and customers in Asia by delivering influence through storytelling that reaches business leaders and technology adopters.”

He added, “Our PR and digital communication programmes have helped numerous technology innovators find customers, investors, and partners in China; we are proud to now bring our expertise to SEA and connect more innovators together.”