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Tag: industryinsights

More than half of APAC businesses see AI’s importance in 2024: report
More than half of APAC businesses see AI’s importance in 2024: report
Posted on May 13, 2024
by Teddy Cambosa
Data from Meltwater’s study also suggests that with the prominence of AI usage in marketing, 64% of the respondents in APAC leverage AI tools to save time on writing, with 36% utilising it to improve their copy.
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NIKE
The Diary Of A CEO podcast features ‘marketing genius’ of Nike
Posted on June 10, 2022
by MARKETECH APAC
Hoffman shares his story of having experienced racial abuse in kindergarten, finding out who his real family were only 18 months ago, and scaling the ladder at Nike leading its global marketing for almost 30 years. 
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